Automobile dealerships have a number of different variables to juggle in order to keep sales reps on track, revenue coming in and relationships building among the customer base. With access to auto dealer CRM solutions, such as those offered by DealerSocket, dealerships are well equipped to keep all activities on track to maximize revenue opportunities.
This DealerSocket page highlights the different elements available for the dealerships seeking auto dealer CRM solutions that will meet its needs. And, as consumers and business professionals are increasingly relying on their mobile devices in both their personal and professional lives, DealerSocket is now support this platform as well.
DealerSocket’s auto dealer CRM is now available in a customer mobile portal that enables new and used inventory browsing. Users can seamlessly browse through the new vehicle inventory with the ease of their mobile device. Dealers benefit from this feature as they can use any external mobile URL to replace available inventory, if another provider is selected.
Lead generation is critical is any sales organization, including the auto dealer. The DealerSocket auto dealer CRM mobile option offers vehicle appraisal tools and inventory vehicle screens with easy lead-generation tools. Plus, to benefit the dealership, these tools are tied directly to the DealerSocket auto dealer CRM package.
One of the challenges for any car shopper is determining the monthly payment based on the total cost of the vehicle. The interested party may want to build sales tax, extended warranties or other costs into the total purchase price. With promotional interest rates, it can be a challenge to accurately determine the monthly payment – unless they have access to an easy payment calculator on their mobile device.
The auto dealer CRM’s mobile app also offers service capabilities. Scheduling upcoming services for all vehicles associated with their account is easy and seamless with the mobile app. The DealerSocket Service Dashboard backs this capability, extending ease-of-use to the consumer as he or she selects the desired service work.
The DealerSocket mobile app also offers a list of user’s previously serviced vehicles. To easily view any past service work for the consumer’s vehicles, he or she needs only a few taps on the mobile screen. Plus, all vehicles can be easily managed within the mobile app, allowing the consumer to control active vehicles, view service histories and keep up to date of any service requirements.
Clean integration with the auto dealer CRM also enables a messaging feature, allowing the dealer to create alerts to push out to customers on a mobile device. As a result, customers relationships are built through personalized care and meaningful interactions.
Susan J. Campbell is a contributing editor for TMCnet and has also written for eastbiz.com. To read more of Susan’s articles, please visit her columnist page.
Edited by Chris DiMarco