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By utilizing the new Own the Racecourse (OTR) Starter Pack from TrafficSure, the traffic service of SuperFastBusiness.com, one can make better use of multimedia content and generate more traffic.

A cost-effective multimedia solution, the starter pack can be used for video editing, video script transcription, custom graphic creation, podcast creation, social media posting, RSS syndication and post bookmarking.

It cannot, however, be deployed for custom press release creation and distribution.

TrafficSure claimed that the Own the Racecourse (OTR) course is the best solution for businesses who want to generate massive exposure without being dependent on any single form of traffic or platform.

James Schramko, chief executive at TrafficSure commented, “This new starter pack is designed to get your business moving a little bit quicker. If you have a video or an audio that you can give us, let us embed it on YouTube (News - Alert) and then syndicate it for you. You’ll notice you’ll start to build authority just like we do from SuperFastBusiness.com. It’s proving to be a very popular package and now it’s affordable for everyone. Focusing on building your brand is going to be the big thing for 2013. It’s much easier to rank for your brand name than it is for generic search phrases for your industry.”

With the OTR Starter Pack, users can send two to five minutes of video content to TrafficSure and receive publishing and announcement strategies so the content gets more noticed. The content will be transformed into format that is accessible via Youtube, Facebook fanpage, Twitter (News - Alert), G+, iTunes, Pinterest, Zinepal optional paid account, Scribd, Feedage and more.

Schramko asserted that by uploading video content over YouTube, the third-busiest website and second-biggest search engine, one can have greater chance of generating sales and reaching out to more people.

In 2013, the advent of mobile phones that can play videos and integrated with social sharing features will be incredible, and by having their websites mobile ready, users can have more distinct advantages. 

Looking to grow your channel opportunities? Then be sure to attend Channel Vision Expo (CVx), collocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at Channel Vision Expo. Follow us on Twitter.