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Business Software - First End-to-End Search Engine Marketing Solution as NetSuite and KENSHOO Combine

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First End-to-End Search Engine Marketing Solution as NetSuite and KENSHOO Combine

June 11, 2010
By Hans Lewis, TMCnet Contributor
 
To create a combination of the world's most advanced solution for end-to-end SEM, helping merchants boost profits, optimize marketing budgets, and improve their return on investment, NetSuite (News - Alert) a leading vendor of cloud-based business software, and KENSHOO, a global innovator in search engine marketing (SEM) technology, announced the integration of NetSuite's Ecommerce platform with KENSHOO Search.


In a release, Baruch Goldwasser, director of ecommerce at NetSuite said 'Marketers are increasingly held accountable for tangible results that support business goals. With this solution, NetSuite offers both the tactical capabilities to create objective-based campaigns, and the tools to automatically optimize the campaigns to meet those results.'

Advertisers looking to optimize their ROI from SEM will be drawn to the unique closed-loop campaign management enabled by the combination of NetSuite and KENSHOO Search. This new approach, the most complete SEM solution available today and the first cloud computing implementation of its kind, goes beyond backward-looking analytics to incorporate real-time campaign automation and support for business goals, such as revenue maximization or inventory clearing.

KENSHOO technology, based on these defined goals, automatically bids on search engine terms that will support the desired results. Instead of relying on intuition, guesswork, and stale reporting to guide your SEM campaigns, NetSuite empowers Ecommerce marketing managers to set goals around profitability, revenue, inventory levels, and exposure, and allows KENSHOO to optimize budgets and individual campaign cost per click (CPC) levels to meet those goals.

NetSuite's end-to-end SEM delivers the following capabilities showcase goal-driven results, including support for profitability, revenue, inventory, and exposure targets along with automatically optimized keyword spends based on goals and real-time campaign management.

Full integration with CRM data, including customer purchase history and lifetime revenue across all channels and Dashboard reporting and full campaign profitability analysis.
 
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