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Call Center Furniture: e2e Materials Engages Office Furniture Legends for Product Design

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March 27, 2012

Call Center Furniture: e2e Materials Engages Office Furniture Legends for Product Design

By Amanda Ciccatelli, TMCnet Web Editor

A clean technology spinoff of Cornell University, e2e Materials, today unveiled it has engaged the product design expertise of furniture industry legends Carl Gustav Magnusson and Emanuela Frattini Magnusson.

E2e Materials develops, designs, engineers, and produces proprietary biocomposites for the furniture, cabinetry and other markets. e2e's proprietary composites are made from soy flour and natural grass fiber such as jute, flax and kenaf. Products made from e2e's biocomposite are stronger, lighter, safer and cheaper than those made from formaldehyde-laden wood composites.

Magnusson, an acclaimed industrial designer, has left a mark on a wide range of office furniture products, including those for Teknion, Knoll, and MoMA. For more than three decades, Mr. Magnusson forged a career with Knoll, serving as director of design in Europe and North America. His designs, such as the RPM chair, remain a best seller to this day.

"Securing the immense talents of the Magnusson's is a significant win for e2e Materials," said Patrick Govang, CEO of e2e Materials. "As two of the most decorated product designers in the world, they will apply their visionary product designs to a host of our biocomposite-based furniture products that will meet the sustainability, functional and aesthetic requirements of the most demanding clients and manufacturers."

During his Knoll tenure, Magnusson initiated the Knoll Design Symposium at Cranbrook Academy of the Arts in Bloomfield Hills and co-founded the Knoll Museum in East Greenville, Penn., which is considered the most comprehensive collection of archival items assembled by any furniture manufacturer.

CGM Design, Magnusson's New York-based firm, serves furniture and automotive manufacturers in product development and design strategy. CGM Design is the recipient of 18 design awards in the past five years, most notably the Contract Magazine "Legends" Award.

"It's an honor to be involved with such an innovative clean tech company whose biocomposite-based materials will revolutionize the furniture industry," Magnusson said. "What's inspiring as a designer is that e2e is using soy-based biocomposites that will produce products that can be stronger, lighter, safer, cheaper and more sustainable than those made from other wood composites."

Magnusson is also the founder and principal of EFM Design, an international award winning multi-disciplinary practice that spans architecture, interiors, product design, brand development, and graphics. His architectural projects include the Aqua townhouse development project in Miami, retail concepts for Russell Athletic, offices and showrooms for Knoll International, various art galleries and studios, a Times Square Hotel and restaurant, as well as several residential projects in the U.S. and Europe, including the renovation of a Frank Lloyd Wright House.

Edited by Tammy Wolf

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