We’ve all been told that social media is the new way to sell, but what does that actually mean? In a recent video, call center furniture manufacturer Interior Concepts has outlined some simple techniques for integrating social media into the sales process.
“You don’t really have to build this giant network,” said Interior Concepts. “You just need to have access to using different tools to build connections and relationships.”
Interior Concepts outlined the five largest social media outlets and how to use them for sales. First, there is Twitter (News - Alert). This is one of the best resources for social media, and it is one of the sources most people shy away from the quickest because it seems confusing at first, but it’s not.
Following people is the most important use, says the video—don’t worry about them following you back. By following those you want to meet, you get a window into their world and can find other places to connect with them.
“It is a gateway into knowing what they are doing—or knowing new people who are coming aboard that I might need to connect with that would normally take months before I got that information,” the company said.
LinkedIn (News - Alert) also is a must, noted the video. Through LinkedIn, you can find connections to people you want to meet by seeing where they connect with your existing connections.
“Here’s a trick,” noted Interior Concepts. “You can get the name, go to Jigsaw, drop your name in there, and with Jigsaw you probably will end up with their name and phone number. So, it is a unique way to gather information if you’re looking to meet with the CEO of VP of operations. This is a great way to gain access to the people you can’t get access to.”
YouTube is the third social media outlet that is good for sales. Outside of Google (News - Alert), it is the second largest search engine, so people are using it for all kinds of information. It is more than just cats fighting back and forth on the screen as companies are dropping great information onto this site.
“I know so much about all the other types of products out there, it helps me be educated. It helps me be a great resource and better serve the people I am working with,” said Interior Concepts.
The fourth social media outlet is not an outlet so much as a tool: RSS, the blog syndication tool that allows web site news to come to your newsreader.
“Follow customers,” noted the company. “Google their name and see if they have a personal website. Most people are writing about their most passionate interests, and it is amazing what you will find what people writing about. It helps you build a personal connection with people.”
And finally, there is Facebook (News - Alert). But Interior Concept’s advice: Don’t use Facebook as a sales tool.
“Facebook is more about personal branding and company branding than using it as a search engine to find people and connect to people,” it said. “Part of being a good salesman is knowing when to not be too pushy. So don’t try to sneak in to a sales lead via FB.”
Interior Concepts recommends spending 20 minutes each day working on improving your social media skills. In no time, you too can be singing the praises of social media as a sales tool.
Edited by Amanda Ciccatelli