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Milan Direct Ranked No. 1 Online Furniture Provider in Australia

TMCnews Featured Article


January 29, 2013

Milan Direct Ranked No. 1 Online Furniture Provider in Australia

By Rajani Baburajan, TMCnet Contributor


Milan Direct is an online designer furniture store in Australia offering custom furniture to call center, office, outdoor and home requirements. The company has sold over 500,000 pieces of designer furniture through its online store.


Considering this achievement, Milan Direct was recently recognized by latest IBIS World report as Australia’s market leader in online furniture sales. As per the report, Milan Direct holds a 6.1-percent share of the $300 million dollar plus industry in the country.

According to IBIS World, online furniture sales are expected to grow by 16 percent this financial year.

Online shopping not only offers customers the convenience of shopping from their home; it also enables great cost savings for both the buyer and seller. Over the past several years, online shopping has changed its dimensions.

The service is now considered more reliable and convenient for most customers.

Dean Ramler, cofounder of Milan Direct, believes online furniture sales will ultimately spell the end for traditional bricks and mortar stores. “The desire to visit a physical retail store takes on increasingly less significance as more people experience the ease, value and convenience of buying furniture online,” he said. 

Earlier, there were reservations on selling chairs and mattresses online as most people wanted to measure their size and get convinced of the features by testing them physically in the stores. Now, the scenario is totally changed. Customers can see every detail of the furniture with the help of high resolution pictures.

“In the end though it all comes down to price, service and quality and with a purely online business model these aspects can be exploited without compromise every time,” Ramler added.

“In addition, we knew that the key to true and sustained online success was removing any remaining risks the customer perceived through things like photos, videos and money-back guarantees. The success of our approach speaks for itself,” he said.

Milan Direct sells all types of furniture solely through its online store. All products come with a full 14-day money-back guarantee.

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Edited by Braden Becker







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