Message Systems recently introduced an innovative line of software solutions that will improve and widen the messaging capabilities of legacy CRM systems. The initial module launched under this new line has been customized to improve both the email and SMS/MMS capabilities of Oracle’s (News - Alert) Siebel CRM application.

The new module is called “Momentum for CRM” and looks to boost B2C and B2B organizations that leverage Oracle’s Siebel CRM to utilize all the capabilities of Siebel as a diversified marketing platform for keeping the mobile customers engaged and happy.

In a release, George Schlossnagle, president and CEO of Message Systems said, “We’re experiencing strong customer demand for immediate solutions to specific messaging challenges, and an issue that we’ve been asked about repeatedly is how to boost the effectiveness of Oracle’s Siebel CRM for marketing and customer care. The early adopters of Momentum for CRM are finding that it immediately improves their ability to engage with customers across time zones and channels, boosting response rates and revenues.”

Some of the key capabilities of Momentum for CRM include Visibility & Reporting; High Volume, Scheduled Messaging; Cross-Channel Integration; Data Augmentation / Centralized Management; Proactive Deliverability Management and a Secure Messaging Environment.

Dave Lewis, CMO at Message Systems said, “As consumers depend more and more on smartphones, tablets and other wireless devices to interact with the world, messaging is becoming ever more critical for businesses to keep in touch with their customers. Demand for greater capabilities around volume, flexibility, targeting and channel choice is accelerating. Companies with legacy Siebel CRM implementations already have in place the powerful customer data sourcing and management capabilities needed to carry on intelligent, contextually relevant conversations with their customers. Momentum for CRM allows them to fully leverage that intelligence in engaging with today’s smartphone-enabled customers on a global basis.”

Momentum for CRM is extremely easy-to-implement and enables clients to build on their investment in the Siebel platform and also helps them enhance their marketing abilities.