FirstRain, a provider of customer intelligence analytics solutions, has enhanced its product offering with new capabilities designed to increase the efficiency and productivity of enterprise sales workflow within salesforce.com CRM platform.

Based on patented, advanced analytics technology, FirstRain's sales productivity actions capture relationships among multiple factors, data points and entities and then map them to specific customer business lines and end-markets with high level of precision, the company said.

Companies use these insights to better understand their customer markets, identify emerging opportunities and risk and guide strategic decision-making. FirstRain integrates easily with sales and social enterprise collaboration platforms like salesforce.com and Microsoft (News - Alert) SharePoint. It also allows users access their customer intelligence across their mobile world, including their iPads, smartphones and e-mail.

FirstRain CEO Penny Herscher says the latest innovation lifts enterprise revenue productivity to new levels through the seamless fusion of advanced analytics and the critical salesforce.com workflows that sales professionals require.

The new capabilities in FirstRain customer intelligence solution allows users to assign critical intelligence into an actionable salesforce.com Task for themselves or their team, so they can advance sales cycles more quickly.

There is provision to inject useful context and intelligence to any account view by enriching emerging account developments using account Notes. Users can improve collaboration by sharing impactful developments with their team and colleagues via Chatter or e-mail.

Sales professionals can turn the useful customer analytics into activities that increase team collaboration, improve alignment with customer strategies and drive revenue.

Herscher further said, "To be competitive in today's market, enterprise sales teams need to not only deeply understand the customer, their customer's customer and their customer's market, but they must also be able to instantly act on that intelligence. Whether that's through Chatter collaboration, assigning critical tasks or enriching your view of any account—FirstRain can now help reps move seamlessly from analytics into action."

Businesses are increasingly turning to prescriptive analytics to beat the challenges arising out of competition, cost and regulatory pressures.

Gartner (News - Alert) notes in their January 25 report, Actionable Analytics Will Be Driven by Mobile, Social and Big Data Forces in 2013 and Beyond, "The more pervasively analytics can be deployed to business users, customers and consumers, the greater the impact will be in real time on business activities, competitiveness, innovation and productivity."

Last month FirstRain  launched FirstRain for Touch, an enterprise customer intelligence solution built for the Salesforce Touch Platform. The solution allows development teams to bring mobile customer intelligence applications to business users.