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The Washington Post’s good TechCrunch column reported recently that InsideView, which mashes up social data for enterprises as a way to increase sales productivity, has just launched CRM+.

Not to be confused with Google (News - Alert)+ -- we presume.

InsideView has raised $37 million in funding, TechCrunch notes, adding that the new product, CRM+, “crawls through more than 20,000 web sites, social networks and databases including Twitter, Facebook, LinkedIn (News - Alert), Hoovers, Reuters, and SEC filings,” collecting the kind of  businesses sales intelligence and information for finding and maintaining leads that companies salivate over.

The product then adds it to workers’ process flow in their existing CRM platform, TechCrunch explains, noting correctly that it “basically brings social data to all CRM users, not just sales.”

In June TMC’s (News - Alert) Nathesh wrote [http://customer-experience-management.tmcnet.com/topics/customer-experience-management/articles/188289-sfcg-integrates-insideview-sales-intelligence-with-crm-on.htm] that SFCG, a company that helps people use the latest business technology, announced that those that buy its InsideView will enjoy free setup and integration of InsideView with CRM On Demand from Oracle (News - Alert).

SFCG explained that InsideView enables sales people to find new leads, load them into CRM On Demand, and conduct research which results in greater adoption of CRM, more effective prospecting and faster access to key decision makers. InsideView provides a productive layer of intelligence and social information for CRM users, so they can have more relevant and meaningful conversations with their customers and prospects.

With Oracle CRM On Demand, it is said that one can harness a wide range of sales, marketing and service features. The product enables organizations of all types and sizes to get smarter, more productive and the best value, Nathesh wrote.