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How to Know More About Your Customers Before You Even Pick Up the Phone

TMCnews Featured Article

December 24, 2012

How to Know More About Your Customers Before You Even Pick Up the Phone

By Allison Boccamazzo, Managing Content Producer

You heard right – you can actually get to know more about your customers before you even pick up the phone. Throughout history, the single, unwavering factor in the call center equation has been finding ways to gain increased customer insight for satisfaction. Imagine if you could perform a safe and efficient search of your customer on Facebook (News - Alert) or LinkedIn before hopping on the phone with them…that could prove quite nifty, huh?

8x8’s Click2Pop is a free plug-in that runs a Web search on your caller’s phone number or Caller ID name when you receive a call that matches it up to a plethora of flexible pre-configured searches. Your browser pops open and displays the search results from the following available sources:

  • LinkedIn
  • Facebook
  • Gmail
  • Google (News - Alert)
  • Bing
  • Yahoo
  • Or reverse phone number lookup

Not only will you gain unprecedented insight and visibility into your customer interaction, but most chances are the customer will be thoroughly impressed by how well informed you are – and it all starts when you choose your favorite URL from the drop-down list or even search the URL of your choice.

There are a few steps that make Click2Pop work:

1.)     Inbound calls to your 8x8 (News - Alert) extension are received as normal and your telephone rings.

2.)     Simultaneously, the inbound caller ID phone number or name is being searched inside your selected website.

3.)     If a match is found, the contact with the matching telephone number or name pops up in your Internet browser.

4.)     Even if your browser is closed, Click2Pop will open in a new browser window.

Additionally, you can dial from any Web page, meaning you can go from browsing the Web to making a call in one easy click with the 8x8 Click2Connect plug-in, allowing you to savor every second of each call while eliminating inefficient misdials. In doing so, you can save time and money by being able to make calls right from your Web browser with one click; save seconds per call while improving call accuracy; and save large call/number spreadsheets as an HTML file, allowing you to open it in your browser to create a clickable dialing directory.

Bottom line: If you frequently use the Web for research or sales prospecting, this simple plug-in from 8x8 can save both you and your employees hours of time and create significant savings.

To learn more, visit

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