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Swimming With the Big VoIP Fish

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January 28, 2013

Swimming With the Big VoIP Fish

By Tracey E. Schelmetic, TMCnet Contributor

When smaller companies find themselves to be a little fish in a big open sea, they may console themselves by chanting, “Just keep swimming, just keep swimming!”

While most of these smaller contenders already know how voice over IP can help them save money, fewer of them are familiar with the ways VoIP solutions can expand their functionality. While few people get excited about their telephone service, today’s VoIP solutions can help companies boost their communications, manage their contacts and become more mobile.

In fact, GetApp’s Michele Nachum recently wrote a comprehensive review of one such solution offered by industry leader 8×8, Inc., who specializes in offering a hosted online solution for small to mid-sized businesses (SMBs). Nachum describes the solution’s main dashboard, which acts as an easy-to-use control center for users.

“All 8×8 users are given a portal that acts like your control center/dashboard. This interface offers a bird’s-eye view of all of your contacts as well as access to various commands such as making calls, instant messaging (IM), calendaring and more,” writes Nachum.

“On the left of the screen is your company directory that you can populate with all of your contacts. The directory automatically includes all the employees on your phone system plus you can also populate it with your Exchange, Gmail, Twitter (News - Alert) and Facebook contacts. Once your company directory is online, you can see from there who is busy, who is able to talk and other status information. You can also instant message your colleagues and contact as appropriate.”

To meet the needs of different kinds of businesses, 8×8 offers two options. The company’s primary solution, Virtual Office business phone service, enables companies to make unlimited calls within the U.S. and Canada; provides three-way calling features, extension dialing and direct numbers to users; offers caller ID technology and even hold music. The second option is an add-on bundle called Virtual Office Pro that provides small businesses with Web conferencing, call recording and Internet fax capabilities for minimal fees.

Web conferencing, of course, is a compelling feature that provides smaller companies with the ability to set up professional quality online conferences that can save money over larger solutions, as well as allow companies to save money on travel by enabling home working or reductions in travel expenses. In short, 8x8 (News - Alert) can help a smaller fish become the king of the sea with just a few easy steps.

For more detailed information about 8x8’s offerings, visit

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Allison Boccamazzo

Technology Marketing Corporation

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