For any startup, generating revenue early in the sales lifecycle can be difficult. According to Ciol, building revenue can be as simple as using your call center solutions, and the key lies in the software.
Think about it this way: the call center is the hub of the customer experience. The success lies in the information garnered from the software you use. Intelligent software is able to display customer information that can be used for selling. Information like previous transactions and spending habits, both of which can be used to cross sell and maximize on future purchases.
Call center software is also able to promote loyalty by offering better modes of communication. With better communication, start-ups can easily engage customers making it easier for customers to reach out via channels that best suit them. Today, consumers expect brands to respond to them in real time, they demand dialogue and true engagement. Supporting these “digitally connected” customers requires a focused engagement strategy - and call centers using call center solutions will be the power houses driving this initiative.
Call center solutions also offer analytics that can provide gateways to selling. Where enterprises are investing deeply, start-ups can rely on the software at hand to get a fuller view of the customer interaction; what are they buying, how are they buying, and why are they buying. This information can be used to collaborate with consumers across multiple channels, enhance up-selling/cross-selling efforts, strengthen customer support, and create targeted marketing campaigns to attract, acquire, retain and grow customers.
Startups cannot rest on their laurels when it comes to customer interaction. Using the right software means never missing a call and losing business. Scalability is key here; a solution that can scale up or down as customer demands wax and wane means calls are always answered and opportunities are never missed.
Simply responding to requests on the first call is no longer sufficient. Customer service centers must track, evaluate and measure every interaction and nurture these interactions to build long-term relationships. These interactions are easily measured through call center solutions.
Every interaction is an opportunity to build and strengthen relationships, and businesses today are constantly finding ways to turn call centers into revenue generators boost retention and profitability.
Edited by Maurice Nagle