Citrix Application Performance Management
Citrix Startup Accelerator Invests in AppEnsure to Drive Citrix Application Performance Management
October 18, 2012
By Rajani Baburajan, TMCnet Contributor
Citrix Startup Accelerator is an initiative dedicated to boost Citrix application performance management through entrepreneur-led innovation. Citrix Startup Accelerator has invested in AppEnsure, an innovative application performance management platform provider that helps enterprises improve performance of applications as they move to the cloud.
AppEnsure received an investment of $100,000 from Citrix during the Startup. Synergy (News - Alert) Challenge earlier this year. The company was selected by a panel of high profile venture capitalists and Citrix leaders.
AppEnsure was selected for this investment because of its ability to deliver application performance insurance in dynamic virtualized and cloud computing environments. With its ability to provide unprecedented visibility of the complete IT topology and data flows, AppEnsure gives IT the means to predictably manage operations, control SLAs and deliver the performance required for business critical apps.
“As we move into a fully virtualized IT infrastructure, the AppEnsure technology provides a new and fresh approach to end-to-end application performance visibility,” said Martin Duursma, VP of Citrix Labs and CTO Office chair, Citrix, in a statement.
The Citrix Startup Accelerator program provides seed investments, office space, and mentorship to select startups from around the world, enabling them to benefit from the global Citrix presence, its entrepreneur-friendly environment, large customer base and seasoned go-to-market strategies. The program taps into the innovation of the most promising of these entrepreneurs while helping them come to market successfully.
“We are extremely excited by the investment Citrix has made in our company, as it validates our vision of successful virtualization and movement to the cloud of business critical apps,” said Colin L.M. Macnab, CEO and founder, AppEnsure. “This investment and strategic help from Citrix will enable us to deliver our first fully integrated product and introduce it to customers anxious to resolve their apps performance challenges.”
Edited by Amanda Ciccatelli
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