Customers are a company’s greatest asset, which is why many of today’s organizations are aiming to obtain a “360-degree view of the customer,” or integrated insight into the customer across every layer of the enterprise. But with so many data repositories representing valuable customer data, how can companies truly establish one, solid view of their customer or prospect?
A recent report from Aberdeen (News - Alert) Group indicates that companies with more timely and accurate information about prospective clients or current customers have the ability to more efficiently respond to communications, and, of course, promise the best service and secure a more substantial lifetime value of each customer, client or account. Therefore, in order to maximize up-sell and cross-sell potential, Aberdeen Group recommends implementing a cloud business suite that encompasses both customer relationship management (CRM) and financial management solutions.
One company offering such a product is Aplicor, the developer of Cloud Suite 7, an innovative cloud-based CRM and financial management business solution for small- to medium-sized organizations. According to the criteria listed in Aberdeen’s recent report, Aplicor’s Cloud Suite 7 meets all requirements for delivering the ultimate 360-degree customer view and handling front- and back-office operations as an approach to enhancing a company’s vision.
“Aplicor is on the cutting-edge delivering the next generation CRM and ERP business solution in the cloud… this is not your grandfather’s CRM/ERP of days gone by. Aplicor has taken a generational leap in software design and functionality to meet the everyday CRM and financial needs of small and medium companies, and they don’t have to pay enterprise fees to use it,” said Chris Clinton, Aplicor’s vice president of Worldwide Sales, Channel & Marketing, in a prepared statement.
A next-generation cloud application promising more than yesterday’s typical SaaS (News - Alert) solutions, Cloud Suite 7 aims to give businesses greater agility through combined CRM functionality and ERP for financial management. With Cloud Suite 7, sales, marketing and support teams can centrally track sales opportunities from lead generation through a close on sales, and eventually a contract renewal. In addition, Cloud Suite 7 ensures all personnel in touch with customers and leaders are all on the same page so that they can synchronize their efforts through Aplicor’s central repository and cloud business suite.
“We are pleased that Aplicor’s Cloud Suite 7 meets the best-in-class criteria for CRM solutions as described in the Aberdeen report,” according to one Aplicor customer, Jason Villella of Direct Med Supplies. “After researching numerous CRM & ERP companies, I choose Aplicor’s Cloud Suite 7 because of its functionality, advanced technology and it's seamless CRM integration. Aplicor meets the needs of my business and provides great customer service and account support.”
In recent news, Aplicor became an official launch partner of CLOUDSolv, SYNNEX’s (News - Alert) cloud services automation platform, which is designed to offer scalable, comprehensive application lifecycle management for resellers to manage their cloud services business. Leveraging the SYNNEX CLOUDSolv platform, reseller and ISV partners can market and sell cloud services both individually and as bundled solutions.
With partners being the core of Aplicor’s go-to market strategy, this new partnership was the right move for the company.
"Aplicor’s sweet spot is SMB, we are all about the channel, and the SYNNEX CLOUDSolv platform allows us to scale and further penetrate this space by facilitating the transition of resellers into cloud services, allowing them to deliver flexible cloud solutions to their clients," said Clinton at the time.
Tammy Wolf is a TMCnet web editor. She covers a wide range of topics, including IP communications and information technology. To read more of her articles, please visit her columnist page.
Edited by Carrie Schmelkin