MobileHelp, a medical alert service, found some real results in a CRM solution by Aplicor.
Aplicor is an almanac of solutions for businesses facing obstacles in workflow, financing, related investments and a number of issues in customer relations. The latter has been particularly valuable.
Customer relationship management is one of the most volatile, multidimensional elements of a company’s daily practices. Whether it’s direct sales, marketing or the perpetual occurrences requiring on-the-fly support, CRM is a lifeline for a business at all time.
Aplicor capitalized on the new age of data storage, and put its own services on the cloud. Its new CRM suite includes all of the above, creating individual points of application to operate under the unique circumstances a company may encounter.
MobileHelp, a Fla.-based medical alert system providing emergency assistance to wherever clients may be, was in need of a sturdy set of CRM solution for sales and pipeline management, customer service and a number of potential marketing campaigns.
Aplicor put all of MobileHelp’s sales activity into an automated log online, relieving the pressure from having to personally gauge their behavior and allowing them to focus on things more important to the needs of their customers. MobileHelp also found its official presence in the cloud, allowing representatives to confront customer/technical service issues from a server available wherever they log in.
"The decision to go with Aplicor was spot-on, and we're a great example of how dynamic, growth companies can successfully leverage the SaaS (News - Alert) model," said Adams. “We've grown our customer base by 20X since we launched our product less than a year ago, and continue to grow at a rapid clip.”
While TMCnet honored Aplicor back in 2009 with an Excellence Award for their developments in CRM, the company’s Cloud Suite 7 was recently highlighted as a mainstay in the movement of customer relations departments to the cloud.
Edited by Stefania Viscusi