Officials with Playcast said that its Games On Demand service launches as "ESC (News - Alert)," a new SingTel media entertainment offering for customers that will be available in Singapore to anyone with fibre or broadband connectivity of 10Mbps and above.

Company officials said that the games are executed, rendered and streamed from SingTel's data centers as an MPEG stream to consumers, using both the DSL & high quality, low latency FTTH access network, and can be played using a PC or SingTel's "exCite" TV Service.

"SingTel is very pleased to be working with Playcast on our cloud gaming service 'ESC.' This partnership marks the start of a revolutionary process in Asia as it will change the way people play video games,” said Allen Lew, CEO Singapore of SingTel, in a statement.

“Using Playcast's breakthrough technology, our customers can enjoy playing high-end video games without worrying about their computer capability because their games are now all hosted on SingTel's cloud servers,” said Lew.  “This will also help us to broaden the reach and accessibility of video gaming by opening it up to new demographic groups.”

The new cloud communications services will also help Playcast Media expand its services throughout Asia. Asia represents a “huge opportunity for our game streaming service," according to Guy de Beer, CEO of Playcast.

"We believe that the partnership with such a powerful platform in the region such as SingTel, will succeed in markets where the console-based gaming economy has had somewhat limited success," said de Beer.

In other cloud news, Telesphere (News - Alert), a nationwide provider of cloud communications services, recently announced that it has seen continued success year after year despite economic downturn. Telesphere officials are spreading the word that the company is ready to continue to ride the momentum and expand its presence in the hosted space.

Telesphere, a company that also provides hosted PBX (News - Alert), VoIP, data and managed Cloud-based Internet communications services, helps small and medium businesses (SMB) and enterprises receive the extensive service and features typically only available to larger corporations. Officials recently announced that the cloud communications company is well-positioned to take advantage of both the rebounding economy in the United States and the growing preference for converged cloud-based services.