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Soffront's Customer Relationship Management Solution Improves Customer Acquisition

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September 17, 2012

Soffront's Customer Relationship Management Solution Improves Customer Acquisition

By Rachel Ramsey, TMCnet Web Editor

Customer relationship management (CRM) has become an increasingly important element of any successful business. While there are a number of different CRM software choices, the focus remains on the customer relationship with the company. Choosing the right CRM software includes having a solution that keeps up with the business, is not costly or complex and delivers results.

Soffront Software, a provider of an integrated CRM suite spanning sales, marketing, service and operations, recently announced a 50-percent increase in customer acquisition in 2012 compared to the same period last year.

Version 9.2 of Soffront's integrated CRM suite increased the adoption rate to 100 percent among the customers surveyed. Highest adoption rate, increased customer referrals and increased value proposition drove the 50-percent upsurge in customer acquisition in the first three quarters of 2012.

"Soffront's speed and ease of implementation, combined with their integrated suite of products and highly competitive pricing led us to choose them over other CRM systems," said Debby Webster, owner at Triskel Consulting, a new Soffront customer.

Introduced last year, version 9.2 of Soffront’s CRM solution features an easy-to-use navigation menu, a unified search box, comes pre-integrated with Google (News - Alert) Calendar and Mail, a redesigned mobile app and other features on the improved platform that make it easy to use.

Another new customer, Paul Douglas, national manager at Analytic Stress Relieving, Inc. said, "We were looking for a long-term relationship with a company that could help us better organize our work, improve performance, cut down on duplicity, and in general be a part of a growing family. Initially we will be using the CRM for basic sales functions, but Soffront has numerous aspects that I look forward to phasing in over the next two to three years."

Soffront offers the advantage of experience, technology and focus with an integrated mid-market CRM solution. The Soffront CRM application is comprised of Marketing Automation, Sales Automation, Customer Support, Employee Support, Defect Tracking, Knowledge Management, Order Processing, Asset Management, CRM Portal and Mobile CRM. Completely Web-based (zero foot print Web client), the application can be deployed in days. Soffront provides the CRM products, services and the support to make a company’s CRM initiative successful.

"Soffront CRM is well-known for its ease of customization, and ease of use. We are committed to providing users with an exceptional experience and value," said Manu Das, founder and president of Soffront Software. "This commitment has helped us to increase the adoption rate and customer base year after year without a large marketing budget."

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Edited by Rich Steeves
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