In order to maintain successful customer relationships, companies can employ an integrated customer relationship management (CRM) solution. CRM solutions entail all aspects of a company’s interaction with its customers, enabling businesses to understand, retain and attract customers. Soffront Software, a provider of cloud-based CRM, offers the advantage of experience, technology and focus with an integrated mid-market CRM solution.
The Soffront CRM application is comprised of marketing automation, sales automation, customer support, employee support, defect tracking, knowledge management, order processing, asset management, CRM portal, mobile CRM and more. It’s completely Web-based and can be deployed in days, offering the products, services and support needed to make any CRM initiative successful.
In a recent blog post, Soffront explores the different benefits of adopting an integrated CRM solution.
One of the first benefits of an integrated CRM is offering the same experience across all of your departments. Using the same interface, the entire company will communicate in the same way with the same information, resulting in immediate visibility and improved productivity.
This visibility also leads to better insights into key customer processes, including lead flow, the opportunity pipeline, sales forecasts, issues from key customers, visibility into the customer support process and monitoring of product engineering.
With visibility for employees and into customer processes, your sales team will become more effective. Having all of the information they need right away also further improves the effectiveness of communication with the customer and can improve closing ratios and gross margins.
Another benefit of integrated CRM is that you’ll only need to manage one vendor, cutting down on time spent searching, reviewing, sitting in on hours of demos, pricing and interviewing third party suppliers. With an integrated CRM system, your company will have fewer systems to deploy and support, therefore decreasing your overall IT systems cost.
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Edited by Allison Boccamazzo