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Allen Press Improves Company Efficiency and Sales ROI with Soffront CRM

Cloud CRM Featured Article Archive

October 08, 2012

Allen Press Improves Company Efficiency and Sales ROI with Soffront CRM

By Rachel Ramsey, TMCnet Web Editor

Soffront Software Inc. is a provider of customer relationship management solutions and an integrated suite that spans sales, marketing, service and operations. It was one of the first cloud-based CRM providers on the market, serving customers from all different types of industries and sizes. Companies that switch to Soffront report significant cost savings with drag-and drop customization and the elimination of add-ons. Soffront CRM provides a higher return on investment, generating more revenue, more savings and a better user experience.


Allen Press, Inc., a printing and publishing company, has improved company-wide efficiency and sales ROI using Soffront CRM. The company implemented the solution in 2006 to support its online applications. It uses Soffront’s sales force automation, customer service, helpdesk, issue tracking and customer portal modules.

Allen Press provides the most comprehensive offering of integrated services for scholarly journal and special-interest publication production in the industry. It offers an integrated author-to-reader solution that includes manuscript submission to print and online delivery and everything in between.

According to John Van Nice, IT manager at Allen Press, "Over the years we expanded that helpdesk into our corporate helpdesk, which has been very successful. We also started using it for error tracking for our production process. And of course we added sales tracking for our sales staff."

Soffront's cloud-based sales automation software helps you to be more effective with a single navigation screen. Its customer support solution allows users to manage customer support tickets from submission to resolution and generate reports to measure support team’s productivity and customer satisfaction. With Soffront’s helpdesk software, users can keep incidents on track to resolution, keep employees focused and use their own process or best practices.

The CRM software also offers other capabilities, such as project management and defect tracking, back office support and mobile CRM.

"We continue to expand the Soffront system. One of the reasons we purchased Soffront was it's flexibility and the ability to generate reports,” said Van Nice. "We wanted to be able to effectively track customer issues allowing us to keep our support staff smaller. With the sales module, using the Outlook integration and the ability to do specific tracking of customers, leads and prospects has made our sales staff more efficient in seeing what's in the sales funnel. That has provided good ROI on our investment.”

Allen Press is not the only company to benefit from Soffront’s CRM solutions. To learn about other companies that have implemented Soffront’s services, view some success stories.




Edited by Jamie Epstein





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