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Soffront Snapshot CRM Targets Small Businesses

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November 29, 2012

Soffront Snapshot CRM Targets Small Businesses

By Rachel Ramsey, TMCnet Web Editor

For enterprises that deal with hundreds of customers every day, customer relationship management (CRM) is vital to retaining existing customers and attracting new customers. CRM is just as important for the little guys, too. Small businesses rely on their local community – nearly two-thirds (63 percent) of small business owners say their customers primarily come from the local community and for 87 percent, “word of mouth” is the most effective marketing tactic. When one bad experience could cost a small business a big group of customers, CRM is an effective way to constantly ensure a positive customer experience.

Small business users often require a simpler alternative to a comprehensive CRM software, so Soffront,  a pioneer in the CRM space, created its small business CRM from the ground up to offer that alternative – a simple, intuitive and user-friendly CRM for small businesses.

Dubbed Snapshot CRM, this CRM system is especially useful to small businesses without in-house IT staff that require a simple, but efficient system to manage customers, contacts, phone numbers, e-mails, meeting notes, to-dos and documents. With Snapshot, it’s easy to manage your customers, convert your leads, track your deals, manage you activities and to-do lists and, most importantly, support your customers.

Soffront’s small business CRM solution also offers e-mail marketing software, allowing businesses to capture and manage subscribers, slice and dice to segment your lists, nurture your customers with auto responders and measure your campaigns with analytics.

The small business CRM doesn’t require a long-term contract; users may month-to-month and can cancel, upgrade and downgrade at any time. Plans offered run from 1GB of file storage for free for all the way up to 250 contacts to 100GB of file storage for $99.99/user/month for more than 50,000 contacts.

“Soffront small business CRM helps us communicate with our customers, share documents, manage followups and activities. It helps us automate our HR, payroll. We are able to add more customers easily without hiring additional employees,” said Jose de Dios, founder, Aplaz of Soffront’s small business CRM on its website.

If you are interested in Soffront’s small business CRM solution, you can take a free trial now.

Want to learn more about cloud computing solutions geared specifically toward small to medium-sized businesses?  Don’t miss the Cloud4SMB Expo, collocated with ITEXPO Miami 2013, Jan 29- Feb. 1 in Miami, Florida.  Stay in touch with everything happening at Cloud4SMB Expo. Follow us on Twitter.

Edited by Brooke Neuman
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