Given that customers use so many channels to interact with the companies they do business with, it’s imperative to break down those silos and streamline that information among different departments of an organization.
“Bringing formerly-siloed information together is especially important for those organizations that want to improve the experience they deliver to their customers,” explained 1-to-1 Media’s Cynthia Clark in a recent blog post. “Unfortunately, this can be less than optimal if different departments are working on their own and have no cognizance into what others are doing.
However, one organization that works toward bridging silos is cloud CRM provider Soffront, which claims to offer the highest adoption rate of enterprise CRM applications in the industry.
“Breaking down silos and bringing information from different departments together is increasingly becoming a priority for organizations that are trying to make the most of their resources,” Clark continued.
According to a 2011 report by CSO Insights (News - Alert), 38 percent of the small and medium businesses (SMBs) have achieved 75 percent-plus CRM adoption rates. Whereas a Soffront customer survey showed that 100 percent of Soffront’s CRM application customers have achieved 75 percent-plus adoption rates.
As a major player in the cloud integrated CRM scene, Soffront offers flexible, scalable, and affordable solutions for companies looking for a productive and cost-efficient outlet for managing integrated customer relationship software.
Soffront’s CRM software application is comprised of marketing automation, sales automation, customer support, employee support, defect tracking, knowledge management, order processing, asset management, CRM portal and mobile CRM.
In related news, SAP (News - Alert) AG has rolled out its cloud CRM product, SAP 360 Customer solution, which is deigned to utilize the power of in-memory computing, cloud, enterprise mobility and collaboration to allow organizations to improve the way they engage with their customers beyond traditional customer relationship management (CRM), TMCnet reported.
The new cloud CRM product is designed to help businesses improve their customers’ experiences, which will in turn result in more efficient operations and customers interactions, according to Bill McDermott, co-CEO of SAP.
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Edited by Rachel Ramsey