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Soffront Maximizes Adoption by Focusing on What Counts

Cloud CRM Featured Article Archive

December 27, 2012

Soffront Maximizes Adoption by Focusing on What Counts

By Rory Lidstone, TMCnet Contributing Writer

Choosing a cloud CRM provider can often be a difficult choice. The main aspect to stay focused on, however, is simple: adoption. Every cloud CRM provider is going claim a high CRM adoption rate — that's what you're looking for, after all — but there's obviously going to be one provider with the highest adoption rate. As it stands, that CRM provider is Soffront.

With 20 years of experience, Soffront has a lot of experience with CRM, so it's no surprise it can claim the highest CRM adoption rate in the industry. According to a 2011 report from CSO Insights (News - Alert), it's relatively rare for small and medium-sized businesses to achieve an adoption rate of 75 percent or higher, but Soffront's own customer survey shows consistently that 100 percent of its enterprise customers achieve adoption rates of 75 percent or higher.

In fact, version 9.2 of Soffront's integrated CRM suite has resulted in a 50-percent increase in customer acquisition in 2012 compared to the same period in 2011.

Of course, a number of elements come into play to create a high CRM adoption rate. Some suggest that you should ignore bells and whistles, simply sticking with the functionality that's needed for the business. That said, the most basic of functionality can become complicated with a poor interface, so ease of use is also an important factor.

These are both points that Soffront agrees with and as such, the company's enterprise CRM was "built for salespeople by salespeople." In other words, Soffront CRM is easy to navigate and use, reducing necessary training time and allowing sales associates to focus on their calls. Furthermore, Soffront CRM features extensive customization, making it easy to tailor the experience to each business.

Soffront also offers mobile CRM, providing companies with a truly complete CRM solution by extending real-time access to critical business information to mobile phones.

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Edited by Rachel Ramsey
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