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Soffront Cloud CRM Helps Actsoft Improve Productivity Threefold

Cloud CRM Featured Article Archive

January 28, 2013

Soffront Cloud CRM Helps Actsoft Improve Productivity Threefold

By Rajani Baburajan, TMCnet Contributor

Soffront Software, a provider of cloud CRM solutions for SMB and enterprises, helps companies improve productivity by enabling sales teams to spend more time selling and less time in the CRM.  The company recently revealed that Actsoft, a provider of GPS based mobile applications, has improved productivity threefold using its Soffront CRM.


Actsoft was looking for a CRM solution that delivers the flexibility to expand as per their requirements. The company also wanted a CRM system that consumes less development time and minimum resources. The company picked Soffront due to its ease of implementation and user friendly capabilities.

Actsoft has selected Soffront’s Sales Force Automation, Customer Service, Customer Portal, and Outlook Integration modules.

“Soffront has allowed us to completely reshape how we support our customers and provide the best service,” said Scotty Hall, director of Customer Care at Actsoft. “We have access to more data than we ever had before and can get it instantly without waiting for programmers to create special queries and reports.”

Thanks to the reporting features and different dashboard views of Soffront, Actsoft has doubled its productivity and, in some areas, has even tripled in the past couple of years. The CRM provides their employees with complete visibility into what they are doing and how they are compared to their fellow teammates.

Further, with e-mail alerts, the cloud CRM solution allows the team to communicate to their internal and external customers automatically.

“Our customer service agents now can be more proactive and consistent with their communication to our customers,” said  Scotty.

The CRM solution incorporates the changing dynamics of the CRM industry so clients don’t have to worry about researching the latest trends. Rather, they can focus on making their business even more successful.

Thanks to Sofront cloud CRM, Actsoft was able to better manage and facilitate customer care. As a result the company has won the Frost and Sullivan 2009 Customer Service Excellence Award.




Edited by Ashley Caputo





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