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OnApp Delivers Cloud Management Software to the Unbelievable Machine Company


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July 10, 2012

OnApp Delivers Cloud Management Software to the Unbelievable Machine Company

By Jacqueline Lee, Contributing Writer

The unbelievable Machine Company, or *um, focuses on powering quality offerings, instead of just being the cheapest company in the marketplace. Recently, the company needed to revamp its infrastructure by implementing cloud management software.

“We don’t sell to consumers, and we don’t compete at the lower end of the hosting market where it’s all about who offers the most RAM (News - Alert) for the lowest cost,” explains the company’s CEO Ravin Mehta in a recent case study. “We focus entirely on quality. We build services from the best software and the best hardware, and we hire the best people. When it came to building our new cloud, OnApp was the natural choice.” 

While *um tried a number of cloud management solutions, it ultimately settled on OnApp due to the fact that it assisted the company in designing services with solid fallover and scalability on the back end, while packaging them in a way that customers find easy to interact with and use.

“Our previous generation clouds were ‘bottom-up’ deployments – they were virtualization projects within our own infrastructure, first based on Solaris containers, then a Xen-based cloud that made heavy use of our own scripting framework,” Mario Aptiz, director of Operations for *um added. “Moving to OnApp was a huge step forward for us, and our customers. It’s designed for service providers, with a full API, a great control panel for self-provisioning, and plenty of value-adds like the iPhone (News - Alert) and iPad app.”

Most of *um’s customers are now testing its cloud management platform built with OnApp. Aptiz says that customers particularly like features such as auto-scaling, easy creation of VM templates and iOS apps for remote cloud management.

“The German market is fairly conservative about the cloud,” stated Mehta. “Our customers don’t buy into the hype, but they definitely buy the improvements in availability and scalability, and the ease of management. We have seen a noticeable growth in revenues since going live with OnApp.”

OnApp’s biggest key for aiding *um clients is providing consolidation in cloud management. He cites the example of companies that use a hosted service mixed with some Amazon and some dedicated servers.

“That’s not very efficient: you have at least three providers, three logins, three pricing agreements and different service levels. Our customers want to remove that complexity, and they want to get professional SLAs you just don’t get with the Amazon cloud,” Mehta continued.

He concluded, “With OnApp we can run a unified cloud infrastructure that meets all of their varying needs. By consolidating their services in the *um cloud, our customers get simpler, more efficient and higher quality IT services with SLAs you can actually run a business on.” OnApp’s 24x7 support gives us the backing we need to offer rock-solid support to our own clients.”

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Edited by Jamie Epstein

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