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SMBs Need to Smarten Up with Cloud Management

SMBs Need to Smarten Up with Cloud Management

October 16, 2012
By Susan J. Campbell, TMCnet Contributing Editor

Remember that survey published over the summer that revealed that on average, over half of Americans don’t know what cloud computing is? As the survey also displayed, almost all of us use and interact with cloud computing on a daily basis, and now, those who don’t understand what cloud computing consists of are not only embracing it, but are coming to gain a better understanding of what it is to enjoy the full benefits and advantages that it provides.

On the business side, there is still room to grow, as many industries have yet to embrace the cloud or cloud management solutions. Barriers to adoption still exist, including education, fear over security issues and concern for the cost involved with migration – even when a complete shift can reduce operating costs. 

According to a recent Cloud Tweaks article, a survey conducted recently reveals that roughly half of the population in the U.S. is cognitive of what the cloud is, regardless of whether or not they use it. America is technologically advanced compared to many other countries; as a result, we would assume that if only half of Americans are familiar with the cloud, the number is much lower in other countries. 

Experts in the cloud industry and in cloud management believe information regarding the positive effects of cloud computing need to spread faster, and one way to do that is to bring a wider publicity campaign to the general public so they’ll be more familiar with the platforms and uses of the cloud.

It’s also possible that for those who have heard of the cloud and haven’t embraced it or cloud management don’t know how it would benefit their specific industry or business. The availability of cloud management solutions grows daily as vendors throughout the industry continue to bring innovative solutions to market. Users need more cloud management solutions that are specifically tailored to their business and when vendors begin to diversify, they’ll be able to cast a wider net.

One company that will help you catch many fish when casting out that net is Adaptive Computing (News - Alert), a company that has addressed many specific business needs via powerful and reliable cloud management and cloud computing solutions. Consider one of the biggest fears in cloud computing, which revolves around the idea that a company’s sensitive data can be compromised through poor security measures. 

As a company dedicated to protecting information, Adaptive Computing is fighting the negative publicity created by those vendors that did not put enough thought into the design of a secure platform. Cloud management companies are learning that the fastest way out of business is to create products that are vulnerable to threats. In other words, without airtight privacy control, vendors are doomed, and Adaptive understands this. 

Adaptive Computing’s approach to its architecture focuses on virtualization and consolidation, as well as automation projects that can deliver full functionality while not compromising privacy or security. Adaptive Computing’s cloud management approach is holistic and can be as flexible as is required. This scalability and flexibility delivers better efficiency to the IT infrastructure.

The company’s renowned Moab Cloud Suite, for example, is an intelligent cloud management platform that can deliver cost-effective performance to provide businesses with the agility they need to keep their private cloud as agile as possible to meet any number of growing needs.

One clear demand among the small- to medium-sized business (SMB) is the need for file sharing in a secure environment. Consider the success Dropbox (News - Alert) has experienced in the market. In 2010, according to this report, the synchronizing software site claimed four million users worldwide. By the end of 2011, that number jumped to 50 million users. 

“Most organizations forbid these services through a combination of blocking and policy; however, [they] would like to be able to offer a service like this, but prefer to use their existing data sets in order to offer a cloud-like experience,” according to David Gibson, VP of Strategy at Varonis, a provider of data governance, network management, network security, system administration and network design services.

While cloud management is the optimal choice in terms of accessibility, flexibility and scalability, data protection concerns are still very real. A vendor’s inability to recognize that and address those concerns to the satisfaction of the customer can quickly end an opportunity. Adaptive Computing recognizes this challenge, something addressed in the Moab Cloud Suite.

“Implementing a private cloud without a policy-based optimizer is costly, error-prone, and wastes resources,” says Adaptive Computing CEO Rob Clyde in this TMC (News - Alert) piece. Instead, SMBs should take the necessary steps to realize a fully optimized and successful private cloud, therefore avoiding security risks while enjoying all the cloud benefits. 

To learn more about Adaptive Computing's offerings, visit

Edited by Allison Boccamazzo

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