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Windsor Health PlanSM Announces Partnership with Healthways SilverSneakers® Fitness Program
NASHVILLE, Tenn. --(Business Wire)--
As part of its mission to strive to enhance the quality of life for its
members through better health care in the communities it serves, Windsor
Health PlanSM (WHP), today announced a partnership effective
immediately with well-being improvement leader Healthways (NASDAQ: HWAY)
to offer the award-winning SilverSneakers® Fitness Program.
SilverSneakers, the nation's leading exercise program designed to keep
older adults active and healthy, will be available to eligible members
of Windsor Medicare Advantage HMO plans in Alabama, Arkansas, Idaho,
Mississippi, Montana, South Carolina, Tennessee and Virginia.
Members of Windsor CompPlus HMO SNP plan for Medicare/Medicaid
dual-eligibles will receive the SilverSneakers® Steps at-home
fitness program, as well as access to additional wellness components,
including Well-Being Assessment™, Well-Being Connect™ and health-risk
coaching.
"Our goal is to make sure our members "Get" the care they need, "Love"
the extra benefits and value of being with our plan and "Live" a
healthier life! We want our members to "Get It. Love It. Live It!," said
Dr. Hass Rifaat, chief executive officer for Windsor Health Plan. "The
new partnership with the Healthways SilverSneakers program helps us
fulfill this commitment."
Using proven methodologies based upon more than 16 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity
in older adults, resulting in higher well-being and lower health care
costs. The program engages participants in active behavior change
through access to a variety of physical activity venues and programming
specifically for older adults that incorporates physical fitness and
social experiences.
The enduring success of the program is evidenced through the
SilverSneakers Fitness Program 2011 Member Survey. According to the
resuts, four out of five new members who were previously sedentary
report, at least doubling their amount of weekly exercise. Fifty-six
percent of SilverSneakers participants reported an increase in physical
activity compared to the previous year, and a majority of participants
reported reduced pain from arthritis, sciatica or lower back problems
after participating in the program.
"By offering SilverSneakers, Windsor Health Plan is fulfilling the needs
of its members by promoting wellness, embracing innovation and pursuing
excellence in the delivery of health care," said Ben R. Leedle, Jr.,
Healthways president and chief executive officer. "We look forward to
partnering with Windsor in implementing a time tested, life changing
program that has helped millions of participants achieve higher
well-being and greater quality of life."
The program was founded in 1993 and serves more than nine million
eligible members. The Healthways fitness center network offers
convenient access to more than 15,000 participating fitness and wellness
facilities nationwide.
About Windsor Health Plan
Founded in 1993, Windsor Health Plan, Inc. offers a variety of Medicare
Advantage plans and Medicare Prescription Drug plans (PDP). Contracted
with the Centers for Medicare and Medicaid Services (CMS), Windsor
Health Plan offers many extra benefits through Windsor Medicare Extra
HMO plans. Serving more than 59,000 Medicare Advantage HMO plan members
in eight states, and 131,000 PDP members in 21 states, Windsor Health
Plan manages traditional Medicare Advantage plans, as well as chronic
and dually eligible special needs plans (SNP). Headquartered in
Nashville, Tenn., Windsor Health Plan is a division of Windsor Health
Group. For more information, visit www.windsorhealthplan.com.
About Healthways
Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier
world one person at a time, the Company uses the science of behavior
change to produce and measure positive change in well-being for our
customers, which include employers, integrated health systems,
hospitals, physicians, health plans, communities and government
entities. We provide highly specific and personalized support for each
individual and their team of experts to optimize each participant's
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30
years and now serves approximately 40 million people on four continents.
Learn more at www.healthways.com
or www.silversneakers.com.

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