Ex-staff challenge Nokia with new Finnish smartphone
(Flare (Pakistan) Via Acquire Media NewsEdge) A group of ex-Nokia employees who quit over the company's decision to abandon the planned MeeGo operating system in favour of Windows plan to launch their own smartphone next year, their start-up said.
The company Jolla, which counts four former Nokia engineers and directors among its five founders, presented its new operating system Sailfish in Helsinki and co-founder and chairman of the board Antti Saarnio promised to deliver "the world's best smartphone" by mid-2013.
"Jolla's own phone will be a high-end premium product," Saarnio told.
In addition, the company will offer Sailfish products to retailer and operator partners for the medium-price range.
Jolla's target and key market is China "because this is the most dynamic market at the moment in the smartphone industry and the industry there is looking for different alternatives to make smartphones."
The US market is not part of Jolla's business plan, but Europe and North Africa are, Saarnio said.
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