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One Million and Counting: Wawa Celebrates One Millionth Facebook Fan With Fan Appreciation Contests and Giveaways
WAWA, PA, Jan 28, 2013 (MARKETWIRE via COMTEX) --
It's official! One million Facebook fans gotta hava Wawa! To
celebrate this milestone, Wawa's gotta show the love with two weeks
of contests and giveaways for its loyal Facebook following.
Wawa hit this social media landmark on January 28, and launched a two
week celebration! From merchandise to gift cards, Wawa is showering
its social media fans with affection. But the celebration doesn't end
there; Wawa is also launching its "What Will Wawa do Next " program.
"Through the years, Wawa fans have posted thousands of requests and
wishes, so in honor of our Millionth Fan Celebration, some of those
requests will be fulfilled," said Carol Jensen, Wawa's Chief
Marketing Officer. "This program is just one way Wawa is showing
appreciation for the wonderful fans that have made this milestone
possible."
Fans can enter the contests and view the details by visiting Wawa's
Facebook page for entry forms and details.
Fun Facebook Facts:
To put the milestone in perspective, consider the following Wawa
Facebook Fun Facts:
-- Out of Facebook's more than 42 million Fan Pages, Wawa ranks 5,520 in
terms of Likes -- standing strong in the top 99%.
-- Wawa is the 848th ranked brand overall and the 234th brand in the
Food/Beverage category.
-- Wawa is one of only approximately 5,000 Fan Pages that have reached
the 1 million fan milestone.
-- Wawa's fans have used Facebook to interact MORE than 550,000 times
since the page launched -- including likes, comments, shares, and
answers.
-- If you live in the Mid-Atlantic market and you're not a fan of Wawa on
Facebook, at least one of your friends is!
"We treasure this brand loyalty and unique way to interact with our
fans and customers," said Jensen. "Our Millionth Fan Celebration is
just one way of thanking our wonderful fans for their unwavering
support of Wawa by adding some fun elements of surprise and delight
to them!"
Look for complete details about the Millionth Fan Celebration on
Wawa's Facebook page.
Image Available: http://www2.marketwire.com/mw/frame_mw attachid=2212888
SOURCE: Wawa
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