|[February 04, 2013]
Bally Technologies Brings Content Online Through Agreement with OpenBet
LAS VEGAS --(Business Wire)--
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino-management, interactive applications, and networked and
server-based systems for the global gaming industry, today announced it
will bring its market-leading content online through an agreement with OpenBet,
one of the world's leading providers of interactive gaming and betting
Utilizing OpenBet's casino and centralized account, Bally Technologies (News - Alert)
will extend the reach of its top-performing land-based content to the
growing online audience. OpenBet Casino will offer existing customers
the ability to select and seamlessly integrate online casino content
from various content providers, now including Bally.
OpenBet's device-agnostic platform will allow Bally's content to be
available through operators on PCs, tablets, and mobile devices,
enabling the world's largest gaming content providers to expand their
international online strategy across the globe in a safe, scalable, and
The first games will be available this month and will include titles
such as Vegas
Treasures™, Cupid and Psyche™, and Mayan
"Our vision has always been to create a platform that is truly open and
gives content providers a seamless mechanism to make their products
available to a wide range of the world's argest operators," said
OpenBet Chief Executive Officer David Loveday. "The fact that content
that has historically been land-based is now being made available online
highlights the flexibility and opportunity of our offering. We welcome
Bally Technologies as a perfect new partner, further exemplifying the
diversity of OpenBet Casino."
Bally Technologies' Vice President of Business Development John Connelly
said: "We have been very successful at creating exciting and compelling
products for our land-based customers, and many of them would like to
replicate their hugely successful land-based offering in the online
environment. Utilizing OpenBet's platform, we are now able to extend the
reach of our products and make them available to a truly global online
About OpenBet Ltd (www.openbet.com)
Established: Founded in 1996, OpenBet powers the largest share of
the world's online bets with global software deployments in multiple,
legal gaming jurisdictions. With offices in North America, Australia and
the UK, over 20 customers in the online gaming industry and over 50
integrated partners worldwide, OpenBet provides the most open gaming
platform and a product suite that ensures the very best and most
flexible solution available.
Innovative: OpenBet prides
itself on product innovation and technical excellence that makes it the
technology provider and betting platform of choice for bookmakers,
national lotteries and other government-backed betting organisations and
operators in newly regulating international markets. OpenBet's products
include Sportsbook, Casino, Poker with a single centralised Account.
With a roadmap of continuing innovation, OpenBet Retail also offers
integrated solutions bridging land-based and online.
OpenBet is trusted by some of the world's most successful operators
including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet, PMU.
OpenBet is the preferred supplier of national lotteries in North America
providing the underlying technology for their online operations and as
the primary online casino provider for BCLC, Loto-Québec, Atlantic
Lottery and most recently, Danske Spil in Europe. With a proven track
record in probity, OpenBet only deals with legal jurisdictions.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally's product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
This news release may contain "forward-looking" statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company's filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today's date.
- BALLY TECHNOLOGIES, INC. -
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