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AMA Houston Announces Special Business to Business Seminar
HOUSTON, TX, Feb 14, 2013 (MARKETWIRE via COMTEX) --
The Houston Chapter of the American Marketing Association, the
area's leading marketing organization, announces a special marketing
panel, "Incorporating Online Video: What are You Waiting For "
presented by Kim Copelin, Manager of Policy, Government and Public
Affairs for Chevron Technology Ventures and Jeff Westenhaver, Senior
Product Marketing Manager for Senena Software. The breakfast panel
will be moderated by Michelle LeBlanc, a sought-after presenter on
new marketing technologies and founder of Blue Sky Marketing, and
held at the Houston Technology Center on Friday, February 22.
With so much on the web vying for your customer's attention,
marketers in the business-to-business (B2B) landscape can learn how
to effectively use online video to break out of the clutter and
achieve business objectives. The panel presentation will help
attendees improve lead conversions, develop deeper relationships with
customers and provide more engagement opportunities by integrating
online video into their marketing mix.
From this panel of B2B marketing experts, attendees will learn why
B2B marketers are expanding their use of video in lead generation and
how to creatively use video to tell your business or organization's
story. Attendees will also learn how to incorporate important
elements like interactivity and a "call to action" to help generate
incremental sales.
The breakfast panel will be held at the Houston Technology Center,
410 Pierce Street, at 7:30 a.m. Register online at
http://www.regonline.com/onlinevideo by Wednesday, February 20 at
5p.m.
On the evening before the panel, join AMA Houston on Thursday,
February 21 at 5:30p.m. for its monthly social at The Eighteenth
Cocktail Bar. Come meet, mingle and build your marketing contact list
at every level with complimentary appetizers and drink specials.
Members and non-members are welcome and no RSVP is necessary. For
more information, please contact Tad@branditmarketing.com.
To register or to learn more information on any AMA event, visit:
http://amahouston.net/event/houston-events/
About AMA
AMA Houston is the area's premier professional marketing organization
and among the largest AMA Chapters in North America. AMA Houston
provides marketers the ability to remain competitive in today's
business environment through networking events, special interest
groups and real-world educational programs. AMA Houston was named
Chapter of the Year six times in the last eight years by AMA's
international headquarters.
SOURCE: American Marketing Association Houston Chapter
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