It's a Twitter hack attack [Beaver County Times, Pa.]
(Beaver County Times (PA) Via Acquire Media NewsEdge) Feb. 19--A day after hackers took over Burger King's Twitter account, there were more hacks -- one of which was legitimate -- to other high-profile corporate accounts.
The biggest deal on Tuesday was the apparent simultaneous hacking of accounts belonging to MTV and BET, two cable networks belonging to Viacom Inc., the telecommunications giant based in New York City. In that case, the "hackers" switched the avatars for the two networks, and posted tweets that gently poked fun each other.
The thing with that hack It wasn't.
Ellie Hall, a reporter for BuzzFeed.com, noticed -- re-posted -- a tweet from Annie Schoening, MTV's marketing director, that said to watch MTV's account Tuesday afternoon. That tweet was posted minutes before the "hack" took place.
And by 3:49 p.m. Tuesday, the hack was revealed to be a publicity stunt on the accounts of both networks. The reaction Pittsburgh tweeter @onepunchjohnson seemed to sum it up well: "It's okay @MTV, I understand. It's been a while since anyone paid attention to me too."
But while MTV and BET enjoyed the brief burst of publicity, marketing officials at Jeep struggled with a legitimate takeover of its account. That hack began Tuesday afternoon and lasted for about an hour. Those who took over the account replaced the Jeep logo used as the account's avatar with a logo from Cadillac and said Jeep had been taken over by the General Motors brand.
A Jeep spokesman told The Associated Press that Twitter helped Jeep quickly regain control of its account, and by 4 p.m. Tuesday, it had been restored to normal.
Jeep chose not to acknowledge the hack on its account, but on Monday, Burger King went as far as to apologize because its account had been taken over. In that case, the hackers, who set up the hack to make it appear that Burger King had been taken over by McDonald's, posted racial epithets along with jokes about the competitors.
Twitter closed the Burger King account for several hours before it was restored. Burger King acknowledged the problem with a tweet posted Monday night: "Interesting day here at Burger King, but we're back! Welcome to our new followers. Hope you all stick around!"
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