Pitooey! Introduces of New Subsidiary Rockstar Digital [Manufacturing Close - Up]

(Manufacturing Close - Up Via Acquire Media NewsEdge) Pitooey!, Inc. announced the formation of Rockstar Digital, Inc. - a subsidiary of Pitooey!, Inc.

According to a release, the formation is a strategic move to enhance the digital marketing services provided by Pitooey!, Inc.

Rockstar Digital is a Los Angeles, California based boutique digital agency that helps build, manage and market mobile apps, websites, social media and digital campaigns. Rockstar's target clients are lifestyle, entertainment, music, sports, non-profit, brands and startups, all with the same need: exponentially elevate their digital presence on a nationwide and/or global scale.

Jacob DiMartino, CEO of Pitooey!, Inc., states that, "The formation of Rockstar Digital provides a prosperous platform to significantly accelerate and expand our digital marketing abilities. Rockstar's specialization in social media, web and mobile development and marketing not only allows us to offer a new range of services, it simultaneously allows us to filter clients through our three wholly owned subsidiaries, creating a perfect fit for clients of all sizes. Together, we anticipate success to drive long-term growth and shareholder value." David Sonkin, President and CTO of Pitooey!, Inc. also noted: "In recent years I noticed Rob Swope standing out far above a very crowded space. Rob was not the clear choice - he was the ONLY choice for the development of our flagship app. And therefore he was the obvious choice for formal integration into our long-term vision as Chief Digital Officer of Pitooey!, Inc." Rob Swope, the newest addition to the team, joins the Company as President of Rockstar Digital and the Chief Digital Officer (CDO) of the Pitooey!, Inc. Rob started out his career working as a sales and marketing professional for multiple Fortune 500 telecom and cable companies with the task of expanding the B2B and B2C footprint throughout specific U.S/ regions by hiring, training, and managing outside sales teams. Through those efforts, his teams generated over $15 million in combined annual revenue. He then shifted gears into the digital marketing world, working as a Communications Manager with Mobile Roadie, then a fledging startup and now one of the largest mobile app platforms in the world. Rob managed partnerships, marketing and clients relations on projects with Taylor Swift, the Miami Dolphins, CMJ Music Marathon and Mipcom, just to name a few. Shortly after, he created a freelancing collective called Rockstar Digital, simultaneously forming an official app partnership with Mobile Roadie. Since then, he and his team have focused on building, managing and marketing in the digital space.

"Marketing is now about being found easier and making a bold first impression," says Rob Swope. "Word of mouth is now extending to digital conversations and social networks. Mobile phones are now communicating and connecting with the real world in ways that are revolutionizing how we live our lives. And it's only just begun. This strategic move is unique and powerful because we serve as a 'super-collective' both internally and externally for all of our projects. We are excited at what we aim to accomplish in the near future and beyond." Pitooey!, Inc. is a digital marketing agency that leverages its proprietary technology and industry expertise to assist companies in establishing and developing a presence on the Internet.

Choice One Mobile offers various services regarding content creation, search engine optimization, social media management, and mobile platform optimization using "Mobile Caviar" - an array of processes for the distribution of mobile marketing content.

More information: http://www.Pitooey.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2013 ProQuest Information and Learning Company; All Rights Reserved.

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