IceWEB (News - Alert), a provider of Unified Data Storage and building blocks for cloud storage networks, has appointed Steven Toole as chief marketing officer.

A cloud storage industry veteran with more than 20 years of experience, Toole brings the perspectives of successfully marketing cloud storage and storage resource management products to businesses and governments via global channel partner networks, company officials said. 

"We are delighted to have Steven Toole join the IceWEB senior management team. His proven track record of driving rapid growth for cloud storage technology products through channel partners in the public and private sectors are a natural fit for IceWEB's strategic objectives for 2012 and beyond," stated John R. Signorello, CEO of IceWEB, in a statement.

"Steven's ability to apply high-impact product marketing, product management and demand creation across our family of best-in-class unified data storage products are very timely for IceWEB's continued success," Signorello added.

Most recently, Toole worked as chief marketing officer of AppAssure, a provider of backup and replication solutions, where he fueled five times growth in cloud replication solutions for AppAssure, landing the company within the top 100 on the 2011 Inc. 500 list. 

Prior to joining AppAssure, Toole served as head of marketing technology products for IBM (News - Alert) and Symantec to the US Federal Government for immixGroup, following a period in 2004-2005 as head of marketing at INPUT serving over 1,000 of the largest technology contractors to US government organizations. 

Toole has also served as vice president of marketing for Precise Software's Storage Resource Management Division, until its acquisition by Veritas Software, later acquired by Symantec (News - Alert) Corporation.

"With the rapid deployment of virtualization as cloud-enabling technology,  IceWEB is perfectly positioned to be the unified data storage provider-of-choice with a feature set and performance metrics that are competitive with legacy storage providers – but at a pricepoint that simply can't be beat," Toole said.

"Recent accolades by industry experts at CRN and DCIG further validate IceWEB's competitive advantages, earning IceWEB 'Best of Breed' in replication and very high marks across the board as compared to providers priced much higher than IceWEB's unified data storage solutions," according to Toole.

Most recently IceWEB unveiled its new Model 6500 high performance and high availability cluster unified storage platform featuring dual, multiprocessor controllers, redundant nodes, shared storage and no single-point of failure. 

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