A major new partnership in domain registry and Web hosting opened up, as eNom and DreamHost recently came together in a new strategic partnership. Given what each company offers, it allows each side to offer to its immediate customer base a set of offerings that go together very smoothly.
The two fit very nicely together in terms of operations; eNom is the largest wholesale registrar with ICANN accreditation on Earth, and DreamHost is a major name in both Web hosting and cloud storage. As a result of the partnership, DreamHost will get access to the eNom reseller platform for both current domain names and, when available, new generic top-level domains (gTLDs). As for eNom, it will be able to offer up DreamHost services to its own clients, including such things as cloud hosting, dedicated servers, and virtual private server systems.
While the nature of the two firms' offerings made a partnership a sound idea, it wasn't the only move driving such a coalition effort. With several new gTLDs—including domains like .web, .shop, and even, oddly enough, .ninja--ready to make an appearance, it made the combined efforts of the two firms especially useful. The vice president of business development for eNom, Chris Sheridan, described the combination with his remarks: “Over the past ten years we've built out the industry's best wholesale domain registrar. More than 8,800 resellers have registered 14 million domain names on this platform. This partnership is a great step toward our goal of continuing to serve our clients with hosting and cloud services up to the standards set by our domain products.”
Indeed, a company that offers domain registry working with a company that offers a variety of different hosting products is a smart idea. The convenience factor involved is a great way to distinguish one line of offerings from those of others in the field, and convince those who might have been planning to go elsewhere to stick with eNom and DreamHost. Additionally, both companies get the added value of access to each others' customer bases, as well as being able to offer up expanded services to current customers, which can improve the value presentation.
It's clear that eNom and DreamHost made a smart move here, and it's further clear that the combination will likely result in improved sales for both companies. While it remains to be seen how the rest of the market will respond to such a move, it will likely be a very good result for the larger market.
Edited by Rachel Ramsey