LivePerson (News - Alert), a provider of digital engagement solutions for businesses, recently expanded its services with the acquisition of German startup Synchronite. Synchronite's service will bring co-browsing technologies to LivePerson's suite of services. Financial details regarding the acquisition have not been released.
In today's world, technology has created a high demand for better customer service among businesses. LivePerson's solution helps businesses better understand and engage customers. Using patented predictive technologies, LivePerson allows businesses to gauge the intent, and value, of visitors to their websites. Using this information, businesses would then be able to engage the customers through such media as chats and video calls. The analytic services provided by LivePerson go even deeper with the LP Insights service. The LP Insights service analyzes chats and social media to help businesses better understand customers and engage them, whether in social media or during live chats.
"Our vision at LivePerson is to transform digital commerce by enabling brands to provide rich and innovative customer experiences. We're very excited to integrate Synchronite's exceptional co-browsing technology to LivePerson's platform to enable businesses to seamlessly offer high-touch engagement options to guide valuable customers through their online journey," said Robert LoCascio, CEO and founder of LivePerson, in a statement. "We welcome Synchronite's strong team of developers to LivePerson as we continue to focus on delivering more value to our customers by broadening and strengthening the live digital engagement capabilities of our platform."
The purchase of Synchronite seems to be the perfect addition to LivePerson's LiveEngage platform. Co-browsing will increase businesses' ability to better serve customers. With co-browsing, LivePerson's customers will be able to share browser screens with their own customers. This will allow for real-time assistance for customers in handling such tasks as filling out forms, resolving technical issues, and completing purchases. Never again will customers be stuck staring at an unnavigable webpage.
Edited by Alisen Downey