Conference call services offer compelling financial and technical advantages for businesses that employ their use, which is why a number of businesses around the globe are interested in making the move. Businesses can extend their service hours, lower their employee turnover, and not be limited by geography, as a virtual contact center can be set up anywhere. The problem? Not all are investing in the right tools.
According to an Ovum (News - Alert) study, users are ditching the solutions their employers have in place in favor of ones that work better. This trend, known as “self-sourcing,” is due to the need for better user experience and better performance. In fact, according to the study, Ovum said that 35 percent of employees would rather use self-provisioning tools over the company provided solution due to difficulty of usage.
What employees are doing is relying on their own solutions to help out in the Web conferencing department; when it comes to sales, 30.3 percent feel that the employer-issued solutions are a hindrance to new business.
Conferencing does more than just drive sales and help the workforce gain new business. From a collaborative standpoint, it can give productivity a boost, especially for employees who otherwise might be geographically dispersed. Its benefits are getting noticed by decision makers, and according to the Ovum study, 66 percent of buyers are ready to invest in a new Web collaboration tool.
Web conferencing solutions can integrate into architectures, extend conferencing to mobile and remote users via desktop and cellular devices, enable conferencing across company boundaries, and meet the need to manage delivery and quality. Solutions like those from AT Conference offer reservationless conferencing, with no contracts or setup fees. Users can share desktop applications, Web content and documents with AT Conferencing, making it easy for employees to reach out to prospective clients or share efforts from wherever they are, whenever.
Conferencing is being driven by the growth of technology available in consumer markets and tech-savvy employees joining the workforce looking to use that technology to make their work lives more productive, efficient and overall better. How is your business measuring up?
Edited by Maurice Nagle