For customer-facing companies or those that rely in some way on the customer relationship management, or “CRM,” industry, it’s crucial to have a software system that allows salespeople to perform at optimal levels.
While traditional enterprise software systems are completely functional, the added stress of having to store software on a company’s system can require more maintenance and time than a company can allot for such services.
However, with CRM software provider Salesforce.com’s (News - Alert) CRM cloud computing platform, “Force.com,” companies receive a unique foundation for sales teams’ CRM needs.
Being in the “cloud,” the Force.com software allows agents to track any data to create a successful operational system for managing workflow in a company. And, since the entire Force.com system is in the cloud, there are no limitations on creating a CRM system that works for each individual company.
As a cloud-based software-as-a-service, or “SaaS (News - Alert),” with unlimited real-time database customizations, Force.com makes setting up a CRM database easy, with wizards and instructional messages that will walk any agent or manager through the process of building custom objects, fields and relationships.
By utilizing Salesforce.com’s CRM cloud computing platform, all users share a same common infrastructure, so every customer automatically benefits from the latest CRM and platform innovations. That way, CRM companies can focus on their business, using Force.com, rather than on technology to maintain a traditional software system.
Without having to worry about updates and having the Force.com cloud infrastructure that consistently delivers 99.9 percent reliability, users have a system that allows them to access data that is readily available any time.Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.
Edited by Kelly McGuire