Companies that rely on customer relationship management or “CRM” software often need a system that creates an easily implemented – and highly successful – operational structure in order to improve sales and increase productivity.
And, utilizing a cloud-based CRM platform allows companies to meet their dynamic software needs without the hassle of storing the software on in-house computers and servers.
While there are many cloud-based software-as-a-service, or “SaaS,” systems in the telecom industry, CRM software provider Salesforce.com’s (News - Alert) CRM cloud computing platform, “Force.com,” offers a top application that caters to the needs of the CRM industry in a way that’s unparallel to the competition.
In addition to having data available every day, no matter the time, and a 99.9 percent reliability rate, Salesforce.com’s CRM cloud computing platform has passed through various industry security certifications including ISO 27001, SAS70 Type II and SysTrust.
These days, companies expect their customer data to be as readily available as can be. Force.com allows agents to access data as quickly as individuals can search on Google (News - Alert) or post on Facebook. In fact, the CRM cloud computing platform sends CRM data in less than 300 milliseconds on average – faster than a person can blink, company officials said.
With Salesforce.com’s cloud platform, users receive more than just a SaaS (News - Alert) system. Force.com’s Web services API handles over 100 million transactions a day. Therefore, users can connect the cloud system to other applications to conduct orders, billing, inventory and finances. According to company officials, the 100 million transactions count is more than most cloud-computing vendors manage in a year.
Since Force.com is based in the cloud, all updates are taken care of within Salesforce.com’s complete cloud system, so productivity within a CRM company will never be compromised, and time won’t be wasted with updates. This way, agents can spend more time making connections with customers, and less time on the hassle of maintaining a software system.Kelly McGuire is a TMCnet Web editor, covering CRM and workforce technologies, and anchor of its daily TMC Newsroom video broadcast. Kelly also writes about eco-friendly "green" technologies and smart grids, compiling TMCnet's weekly e-Newsletters on those topics, as well as the cable industry. To read more of Kelly's articles, please visit her columnist page.
Edited by Kelly McGuire