In the realm of business to business (B2B) software choosing the most appropriate customer support software is a decision far more important than many realize. When purchasing anything there can be buyer’s remorse, and when it comes to customer support software deliberating on a solution can feel a bit overwhelming. It’s for this reason we should take a look a few things that can help you not just choose a solution but purchase the BEST customer support software to suit your need.
A recent TeamSupport blog guest post highlighted some factors to consider before embarking on the venture of deciding on a customer support software solution.
Entrepreneur and founder of Canadian digital marketing firm BlueHat Marketing Fadi Azba notes first a business must be aware of needs. A business must choose a solution that fits within its workflow structure and not worry about cost, keeping focus primarily on how will this solution meet requirements and support the business moving forward.
By knowing what your needs are, it is easy to follow Azba’a second guideline: avoid overcomplicated things. Only get one you need, why pay for something your business won’t use. Yes, we all love bells and whistles but they always come at a cost.
A third factor is scalability. This is integral because no business stays the same forever and one’s customer support software should possess the agility to adapt over time. Customization, the fourth factor, goes hand in hand with scalabilty. The versatility of customer support software is vital in creating a solution unique to one’s business processes—much like snowflakes they can differ greatly from one to another.
Next is mobility. While the enterprise is falling in love with mobility, BYOD and all that it entails means that software must account for this trend and be able to support agents regardless of device. This also means making sure the customer support software solution stays ahead of the curve with regular updates.
Finally, Azba notes the importance in a product demo. Take it out for a test drive and explore the offering to see what type of fit it would be for your business. Experience its strengths and weaknesses, and truly review the solution.
By creating a guide for the process, and paying attention to these points of interest one can take a deep breath and wade through the competitive space of customer support software. Do your due diligence, measure twice and cut once and the end result should be happy customers and a growing bottom line.
Edited by Dominick Sorrentino