While Server Technology (News - Alert) has distinguished itself in the marketplace with its 1,700 products, data center power monitoring capabilities and 100 percent product performance testing, the company has been able to make an even bigger splash in the marketplace because of its ability to offer custom PDUs.
“As a company, it’s always been our intention to spend a good bit of our time and effort going out and listening to what our customers are trying to achieve, what they are trying to do with different types of products,” Server Technology President Brandon Ewing told TMCnet in a recent interview. “Based on that, we’ve created a set of core building blocks that allow us to build these products so if a customer has a unique request we can use the core technology that we have created to meet that demand and to do that very quickly.”
Server Technology markets to a segment of the data center space that is characterized by the rapid evolution of technology. Accordingly, what a Server Technology customer needed two years ago can change quickly because of the new power requirements of the equipment going into the equipment cabinets and the levels of efficiency that customers are looking to gain through their infrastructure.
For example, two years ago, Server Technology built a product for a financial organization that requested a product to support 32 devices inside of its equipment cabinets, and just a few months later the customer asked Server Technology to create a new product to support 36 devices for a different product they were developing.
Because Server Technology does not have a “cookie cutter solution,” according to Ewing, it can meet these types of requests by offering custom PDUs.
“We are able to meet the demands where if a customer says, ‘You have a product that will support 12 pieces of equipment and I need something that will support 16 pieces,’ we are able to react to that very quickly,” Ewing said. “We are taking what we’ve already designed from a tech standpoint and broadening it to support what their requirements are in their specific equipment cabinets.”
Whether it’s answering to requests for receptacles, power needs or form factors, Server Technology always puts the customer first to meet PDU needs.
“This really speaks to our whole customer driven innovation,” Server Technology Marketing Manager Julie Brown told TMCnet. “We really want to help our customers get to where they want to go and they are the ones that are really driving this industry and knowing what they need and how they need to manage their equipment in the data center to get there.”
“They are always pushing that leading edge,” she added. “They come to us and together, as a partnership, we will discuss those things and try to get to what their end objectives are and build to that.”Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves