In just a few days Black Rock City will become the third largest city in Nevada for one week as tens of thousands of participants flock to Nevada’s 400-square mile Black Rock Desert to create Black Rock City – a fleeting city dedicated to art, self-expression, and self-reliance.
As opposed to a festival, Black Rock City becomes a temporary city and hosts Burning Man, an event in which participants encounter some of the most unique individual, typically dressed in creative crafty looking outfits of self expression. There is no money, only trading, according to event officials.
At this year’s event, taking place Aug. 29 to Sept. 5, there will be one more participant who is not the most predictable guest – Server Technology (News - Alert), a provider of data center power monitoring technologies.
“This isn’t a typical event for Server Technology,” Brandon Siri, senior marketing representative for Server Technology, told TMCnet. “It’s not your typical data center trade show or tech event. Burning Man is an event for anyone. Its part art show, part experimental community. “
“Server Tech is headquartered in Reno, Nev., a short drive from Black Rock City,” he added. “When the IT staff at Black Rock City started shopping for power solutions, they turned to Server Tech. This year, Server Technology has a number of CDUs deployed in Burning Man’s network to support the demanding needs of over 48,000 individuals.”
In addition to the company’s Basic CDUs (Cabinet Power Distribution Units), Server Technology will deploy its POPS (Per Outlet Power Sensing) CDUs.
“As a fully functioning city, Black Rock City is adapting to become more technologically advanced and the need for intelligent power distribution units that can withstand harsh environments is greater than ever,” Siri said. “Using Server Tech’s highly-reliable, performance-tested CDUs, Black Rock City can more efficiently ensure uptime of their devices deployed on the playa.”
From powering data center equipment in the world’s largest social media, financial, search and computer companies to powering events such as the InteropNet at Interop and Burning Man, Server Technology is remaining competitive in the data center power monitoring market.
And, for Server Technology, the company stands ready to continue distinguishing itself in the space.
“When events like Interop (News - Alert) or Black Rock City look for power solutions we typically see that they want best-of-breed solutions,” Siri said. “Events often consider several vendors and they look for things like: quality, accuracy, deliverability, patent ownership, and functionality. When it comes to CDUs in a head-to-head comparison against other brands, Server Technology is often selected. For our everyday customers, we offer a free evaluation program where they can try our units on a trial basis so that they too can see why Server Tech CDUs are a superior product.”
So what is Server Technology most looking forward to about Burning Man?
“We’re excited that our CDUs can be part of such a unique event,” Siri said. “It just goes to show that Server Technology can find a unique power solution for any data center, IT closet, or temporary playa-based city. “
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Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.
Edited by Stefanie Mosca