In addition to exhibiting, networking and spreading the word about its 220 products that were released this year, Server Technology had yet other very important task to accomplish at Interop (News - Alert) 2011 in New York City last week – powering the NOC.
“The Interop NOC (News - Alert) is really tied to interoperability and all the different companies and everyone involved,” Server Technology’s Senior Director of Software and Firmware Development, Calvin Nicholson told TMCnet at Interop. “… Everybody is working together and we are all integrated with the different partners that are part of the group. It’s a good experience and it helps our position in the marketplace by being able to work with all those companies.”
Last week’s event brought together the industry’s top leaders to discuss and learn about cloud computing, data centers, virtualization and mobility, among other things. While at its booth, the data center power distribution company demoed the latest version of its Sentry Power Manager (SPM).
SPM 5.0, touted as an “unbelievable solution” for rack-level data center power management, provides significant innovations, according to Server Technology (News - Alert) officials. This single pane of glass view has the ability to manage an entire CDU network while providing measurement, monitoring and trending data at the rack level or device level, according to company officials. SPM can help data center managers make decisions about how to improve energy efficiency, reduce costs, streamline operations, and meet green initiatives, according to Nicholson.
Aside from demoing at its booth, Server Technology made a name for itself at Interop by powering the InteropNet – something that the company did at Interop Las Vegas a few months ago as well. For over eight years, Server Technology has attended both the Las Vegas and New York events.
During the New York City event, Nicholson spoke to onlookers about the importance of powering the NOC, noting the challenges associated with powering the NOC, the types of power that Server Technology uses and the best ways to monitor down to the device level.
When asked what makes Interop New York City so special, Nicholson said it’s the chance to connect with a lot of companies that Server Technology has previously or is currently working with.
“In this area we are pretty strong with the financials in the New York area, and there are a lot of companies here that we have done business with in the past or done special products for,” he said. “It’s about reconnecting with some of those people.”
For those that may have not had the chance to visit Server Technology at its booth, Nicholson said there are a few things to take away about the data center power distribution company.
“We offer high-value, high features, high number of functions, and high support level,” Nicholson said. “We are a full-featured high quality product. We are not going to be the cheapest product but we have a lot of unique products.”Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.
Edited by Jamie Epstein