It is clear that companies have to embrace mobile technology and give the masses what they want in order to remain competitive in the market.
A survey carried out by theIRapp, an organization that offers solutions and information to level the mobile technology field, came up with a reflection of the importance of mobile technology adoption.
With 88 percent of the Investor Relations Officers (IRO) interviewed acknowledging the necessity of mobile solutions to their daily work schedules and 57 percent confident that investors would sooner access Investor Relations (IR) information straight from their mobile devices than before, enterprises have no option but to start investing in this field.
Even though experts know how important it is to support mobile devices in their IR communications and that only 38 percent think that investors still solely use their desktops, it is absurd that more than 78 percent of the companies are not doing anything about it.
The survey revealed that 91 percent of the respondents are confident that more companies will consider publishing an IR app. However, 41 percent still do not have the courage to be pioneers in the field, with the numbers dropping to a mere 21 percent for those willing to join the bandwagon.
Disregarding the statistical part of the survey, many IROs believe that since companies are obliged to launch IR apps and mobile strategies, the number of players in the market making the call in 2013 will drastically increase. Even the 35 percent who blame budgetary constraints as a barrier to the adoption of mobile technology will have no option but to look for ways to achieve of this goal.
With mobile devices getting more powerful, Internet service providers deploying reliable wireless connectivity and the deployment of robust cloud computing solutions, the shift to mobile technology is already underway and individuals have to join in the evolution if they are to remain relevant in the market.
Edited by Brooke Neuman