Smartphone users love their apps – or at least that’s what a recent survey from the people over at Compuware (News - Alert) says. Compuware is a long-standing expert in enterprise mobile solutions, so you know you’re getting it straight from the horse’s mouth with news like this. More specifically, despite the buggy nature of a lot of available apps in the market, consumers prefer apps over mobile websites.
It makes perfect sense, as apps have a way of making life a little easier. There are countless apps for productivity, entertainment, travel, leisure and finance (so much that despite mobile website availability, 85 percent of respondents to the survey still prefer mobile apps). The reason? Mobile apps are a lot more convenient and efficient, in addition to being easier to navigate.
Despite the love for apps, consumers still had some gripes with apps, so much that one bad experience pretty much turned away consumers, likely for good. Even more, bad app experiences tend to spread like a virus through bad reviews and other means, so app developers have their work cut out for themselves.
"With consumers expecting greater experiences with mobile apps now more than ever, fulfilling those expectations doesn't just happen -- it takes a conscious effort throughout every stage of the design and development process to get it right," said Stephen Pierzchala, technology strategist, Compuware APM (News - Alert) Center of Excellence in a statement. "Performance is a crucial contributor to providing a dependable mobile app user experience, so performance should be considered a key driver in the design process. Mobile applications need to focus on a core utility, and they need to be fast and reliable in order to be valuable."
To polish apps to make them work excellently, fixing the bugs in different browsers or versions of operational systems is a huge amount of work. Mobile app developers should be prepared for the first release. With nearly a billion people owning smartphones, downloading and using an average of over twenty apps, the already budding app market is set to explode as new hardware technologies open up what is possible to achieve on a smartphone or tablet device.
“Mobile applications will be a highly competitive marketplace that attracts the interest of many stakeholders,” explained Sandy Shen, research director at Gartner (News - Alert) back in 2011. “Increasingly, mobile applications will define the user experience on high-end devices and device vendors that proactively integrate innovative apps and technologies at the platform layer will have the competitive edge.”
With new technologies to be introduced and increasing levels of interconnectivity between mobile devices and the Web, the mobile app market is definitely looking promising.
Edited by Allison Boccamazzo