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Ethernet Extender - BullGuard Plan to Expand in Americas Through Rewarding Reseller Program
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August 26, 2010

BullGuard Plan to Expand in Americas Through Rewarding Reseller Program

By Madhubanti Rudra
TMCnet Contributor


BullGuard, a provider of user-friendly computer and mobile security solutions for home users and small businesses, announced its expansion plan throughout the United States and Latin America.

Under the plan, the company is going to establish its lead office in Ft. Lauderdale, Fla.

BullGuard has also hired a new chief to spearhead the company’s growth in the Americas. The company informed that consumer electronics industry veteran Morten Steen-Jørgensen will serve as CEO of BullGuard Americas. The new CEO will help build up reseller program for the company. This will help the company grab the share of local markets by cashing in growing customer demand for easy-to-use Internet security solutions. Steen-Jørgensen will remain Chairman of the Board, BullGuard, Ltd, the company further informed.

BullGuard takes pride in its all-in-one Internet security suite that offers a complete package of antivirus, antispyware and spamfilter. It happens to be the first Internet security product developed for gamers to increase performance. Customers also receive 5 GB backup and 24-hour support.

Under the expansion plan, BullGuard offers its partners an extremely lucrative reseller program. The program will give 25 percent revenue share on sales, renewals and upgrades, which is fairly generous by industry terms. BullGuard recently launched the Reseller Lounge where partners can track their sales, upgrades, renewals and collect revenue.

“BullGuard offers one of the most generous revenue shares in the business and it is built to support customer loyalty,” said Thomas Pullen, owner of Informatika, LLC. “Their software is powerful and efficient. It has met my expectations and my customers have never complained that it slows down their system.”

After establishing its presence in four to nine countries in one year, BullGuard is on its way to expand its distribution network in the United States and Latin America. And the company banks on the ease of use of its solutions and its excellent customer service to meet with the target in the two continents.

“BullGuard’s focus on ease-of-use and customer service is the key to our significant growth, expanding from four to nine countries in one year. To build on and sustain that momentum, we are expanding our distribution network and strengthening our operations which will allow us to better serve our customers and empower our resellers in the U.S. and Latin America,” Morten Steen-Jørgensen, said.

“By expanding into the Americas, we can better respond to the region’s growing demand for user-friendly Internet security solutions. Consumers are much too busy to spend hours installing complicated software – that’s why simplicity is essential. We expect to do in the Americas what we did in England, where we have grown our reseller base 100 percent each year since we started there in 2004,” Søren Ravn, CEO at BullGuard, said.

Madhubanti Rudra is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri

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