As the telecom industry gears up for TMC’s (News - Alert) annual INTERNET TELEPHONY Conference and EXPO in Los Angeles next week, many companies are now preparing to launch new products at the event.
One company expected to make a splash with a slew of product news and demonstrations is FaxCore (News - Alert), Inc. The Denver-based outfit is exhibiting at ITEXPO from Sept. 1 to Sept. 3 in the Los Angeles Convention Center. The event is slated to provide an overall educational program that teaches resellers, enterprises, SMBs, and Government Agencies how to select IP-based voice, video, fax, and unified communications to purchase or resell.
FaxCore's lineup, which includes the FoIPBOX, Mini-FoIPBOX and Super-FoIPBOX, this year added another notch in the award belt after receiving the first annual NGN Leadership Award presented by NGN magazine.
FaxCore will be exhibiting in booth # 228.
I recently had the opportunity to speak with Max Schroeder (News - Alert), senior vice president of FaxCore.
This isn’t your first TMC event. In fact, even prior to your association with FaxCore you were involved with attending these shows, why?
Initially it began with some non-profit industry associations representing the reseller community where I acted as the press liaison. TMC was very generous in hosting some of our meetings at the ITEXPO events. I was very impressed with the quality of the attendees and TMC's dedication to the reseller community. FaxCore is a vendor with a reseller channel so exhibiting at the events was a natural fit.
And how long has FaxCore been participating?
Going back to 2005.
Why do you keep coming back?
Frankly, the events have the best mix of qualified end-user prospects and resellers. The 2009 event in Miami also had a lot of floor traffic which was fantastic. Some of the other exhibitors expressed surprise since most trade shows were falling off in attendance figures but TMC came through as usual and we were very pleased with the results.
FaxCore is scheduled to make some product announcements at the show and one is a joint announcement with Dialogic. Why did you decide to make your product announcements at the TMC show?
ITEXPO is the only event we considered for our announcement. These are major announcements regarding technologies that are both solving today’s customer needs and providing them with a “future-proof solution”. FaxCore makes fax server software for the 21st Century. By definition that means that VoIP, FoIP, Unified Messaging and Next Generation Networks (News - Alert) are critical for our customers in achieving a maximum return on their investment. ITEXPO covers all of these areas extremely well and attracts attendees interested in these areas. Again, a natural fit.
For general information on TMC’s ITEXPO visit the Web site here. Vendors interested in exhibiting at the show or advertising on the new Smart Grid Web site should contact Dave Rodriguez (News - Alert) at 1-203-852-6800, ext. 146 or at email@example.com.
Follow ITEXPO on Twitter: twitter.com/itexpo
Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim’s articles, please visit his columnist page.
Edited by Tim Gray