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Max Shroeder of FaxCore Interviewed at ITEXPO East 2011


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March 10, 2011

Max Shroeder of FaxCore Interviewed at ITEXPO East 2011

By Jamie Epstein, TMCnet Web Editor

The ITEXPO (News - Alert) East 2011 was held in Miami, Fla., from Feb. 2-4. Many great companies in the technology world were present, including participating vendor FaxCore.

FaxCore’s (News - Alert) 21st Century fax server application uses an advanced set of standard features that are included in the base product, which helps the company to remain at the top in the fax server industry.

Built on the Microsoft .NET (News - Alert) Framework (3.5), the FaxCore high-performance engine is designed to deliver fax traffic over enterprise networks of any size. FaxCore can help your fax enable the entire organization; whether it is on a local or global scale.

FaxCore 2007 is integrated with many Microsoft applications, such as Windows Server 2008, Microsoft CRM,  Microsoft SQL Server, Exchange, and SharePoint. No annoying connectors are needed, and this is crucial in today’s converged world.  The FaxCore fax server allows for Web-and-Internet-based technology to deliver cost- effective and simple implementations.

Senior Vice President of Faxcore, Max Schroeder (News - Alert) sat down for an interview at the expo with TMC Copy Editor-, Janice McDuffee. Schroeder said that Faxcore focuses only on “pure server play”—meaning they don’t make any other products, just fax server software. One of the reasons a lot of other companies like to partner with Faxcore is because they will never have to compete against them.

Between Schroeder and the president of Faxcore, they have over 20—plus years of experience in the fax server industry. The combination of their expertise has allowed them to “make the best product on the planet,” Schroeder said. “A lot of people say that about their product, but we have the list of features to back it up,” Schroeder added.

Faxcore has won the prestigious Product of the Year Award from TMC (News - Alert) for four consecutive years.

2010 was a good year for Faxcore as whole. The company did great in U.S. and international markets. Faxcore is hopeful that the economy will continue to improve, and see signs of improvement through buying patterns.

Looking ahead to 2011, Faxcore will introduce a new product, which is a Virtual Faxcore Server. This idea was brought about through use of a think tank session where Faxcore employee’s had to “think out of the box.” Schroeder said, “Suddenly a light bulb went off and everyone said why do we even need a box, why don’t we do this all virtual?” “This new product will fit perfectly into voice over IP and the surrounding IP world, because you don’t even need a server,” Schroder commented.

Faxcore has noticed many key trends that will remain relevant for 2011 such as the fact that fax over IP is booming. Currently there are some issues with fax over IP using public switch carrier networks, and this is being worked on, Schroeder assured. There is now a Sip Forum Fax over IP Interoperability Task Group that is working tirelessly at the pertinent issues, and working with the group i3 forum; which has 1.5 billion subscribers and 80 countries around world.

Schroeder said, “One thing people really need to know is even without that connectivity—fax over IP is great in today’s world in a company’s infrastructure, and network—it allows for converged communications and unified communications.”

Check out the full video below:

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Jamie Epstein

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