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A Continuing Educational Series: To Send a Kiss by Messenger

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September 06, 2012

A Continuing Educational Series: To Send a Kiss by Messenger

By Max Schroeder, SVP


This article originally appeared in the Sept. 2012 issue of INTERNET TELEPHONY

Some things just work out better by being there in person. For example, sending a kiss by messenger just doesn’t cut it. The same holds for trade conferences and is particularly critical for ITEXPO West this year. Frankly, there are just too many changes taking place in VoIP, FoIP, the cloud and IPv6 to miss this event.


Business buying patterns are based on the mental attitude of senior management. The current state of the economy has many managers still thinking in recessionary mode, but most organizations continue to buy if presented with intelligent choices. Two key decision criteria are the ROI and how the solution will improve the company’s competitive position. However, to present intelligent choices, resellers must be current on the latest technologies and understand the current state of the communications environment.  

Advance Weather Alert – Conditions in Austin are going to be very cloudy this October. You won’t need an umbrella, but paying attention and taking notes is mandatory. Cloud solutions have been around for sometime, but the segment is hotter than ever. A key factor is that many organizations are now playing catch up after missing the boat on the earlier voyages. Fortunately, ITEXPO (News - Alert) West has a full selection of conferences and exhibits to meet everyone’s needs. Enterprises, government, SMB end users, resellers, service providers, manufacturers and developers will be able to choose from a wide selection of conference sessions and view demos on the expo floor. Plus, some co-located events like Cloud4SMB Expo with its focus on the unique needs of SMBs and the Cloud Communications Expo’s series of educational sessions extend the ITEXPO selection even further.

Remember that attending a trade conference is a work-related activity and like any business project a game plan is critical. Review the list of conference topics and prioritize the sessions that are of greatest interest. Next, do the same with the exhibitor list, and do not hesitate to contact any company that you feel is mission critical to your project and schedule an appointment. 

Since TMC (News - Alert) is committed to enhancing the ITEXPO experience for all participants, the company has even posted a recent webinar by Linda Musgrove, the founder and president of TradeShow Teacher, to further improve the exhibitor experience.

Lastly, don’t miss the Cloud Cruise this time – get moving and book the event.


Max Schroeder is senior vice president of FaxCore (News - Alert) Inc. (www.faxcore.com) and managing director of the DPCF.

Edited by Stefania Viscusi







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