Google Plugs Gmail into Search Results
August 13, 2012
By David Gitonga
, TMCnet Contributing Writer
Just how far can Google push search? The current capabilities are obviously not good enough, at least to Google. The Mountain View Internet search giant has added a new feature called Gmail search results.
In an attempt to deliver more personal responses, the experimental feature will enable the search engine to mine any data tied to a search request from your Gmail account to offer more personalized results.
Currently, users who are logged into their Gmail accounts while using the search engine can already receive personalized search results pulled from their Google Plus account. This addition of Gmail queries, however, takes search to a whole new level.
If you’re searching for flight information for a specific airline, for example, Google will be able to import Gmail information about your flights with the airline and display them in page results. Something similar could happen when searching for shipping information with words like “Amazon,” “Times Square” or “Coachella.”
Despite Google having a large market share of over 60 percent, social networks like Facebook have made it easier to share information online. In addition, the Web is revolving more around people and less around keywords and links that Google still predominantly uses.
By building and plugging in more personalized services, Google hopes to adapt to the changing demands of the current Web. Of course, The firm is well aware of privacy concerns that could be raised and is trying to mitigate that by including a collapsed format results section that require users to open to see the details.
By hooking Gmail up to its Internet search engine, Google hopes to give users one more reason to use its search engine to locate the vast amounts of information in their inboxes, some of which date back to 2004, when Gmail was launched. With many long-time users having 10GB of storage, we can appreciate how relevant e-mail information alongside search results can prove to be.
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Edited by Braden Becker