Google Announces Tag Manager to Aid Websites in Digital Marketing
October 08, 2012
By Oliver VanDervoort
, Contributing Writer
Digitalmarketing on the Internet is as competitive as it has ever been. Trying to stay on top of the little tweaks and tricks that help people perusing the Web is a full time job. Google (News - Alert) has announced a new program that could actually make digital marketing, or at least a distinct kind of digital marketing that much easier.
The company has unveiled a new program called Google Tag Manager that is geared toward allowing tagging a user’s individual website that much easier. The Internet giant says that they believe this particular solution can save IT people hours of work.
These tags are small snippets of code that provide tons of information about the websites they are installed on. The problem with these tags is that if there are too many on one particular website it can make the operation of that website clunky or slow. Perhaps more importantly when it comes to digitalmarketing, incorrectly applied tags can mean the difference between getting accurate readings on the site.
Google Tag Manager will allow website owners or IT professionals to group website tags and apply them how users want through a website interface. This will be time saving and it will simplify the process for website owners who may not be IT geniuses. The Tag Manager allows users to retag content on the site without having to completely redesign the site or reprogram what the site does.
Announced on Google’s blog, Google Tag Manager is already getting some pretty decent reviews from users who got a first look at the software. Ameet Arurkar, Director of Search Engine Marketing at QuinStreet, said, “Google Tag Manager took one big chunk of time out of the tagging process. What took 2 weeks now takes less than a day—sometimes just hours. We, the campaign managers, now make the call on which tags to use, and we can implement the tags ourselves. Google Tag Manager just makes business sense. Why would we want to manually add hundreds of tags for our pages?”
Edited by Brooke Neuman